Our Story
Who we are & What we are about…
S & J
Simi & Jermaine, two friends getting together to provide what we were once looking out for – ethnic elegance at affordable prices. How we do it…
Simple - we look, we listen, we act. We look for new trends and what is going to be the new look that will be “in” for a season. We listen to you to hear about your preferences, cuts & designs you would
prefer. We act upon what we have heard and seen and source these designs for you from various parts of our homeland – India. What we specialize in…
We want to play our part in making you a desi diva …..yes only traditional wear! We specialize in unstitched and semi-stiched Salwar Kameez and Anarkalis sourced straight from the motherland. We also deal in sarees, lehengas and other traditional women’s wear. So, whether it’s a wedding you have to attend or your best friend’s engagement ceremony or an elegant suit to the office you need, we have just the outfit for you. Why we are different...
Ever chose an outfit and wondered, “what if she also wears the same thing?” We know we have on numerous occasions. The designs we source are mostly unavailable in the local market here. We ship our designs from various suppliers from India. That makes the odds of you wearing something someone else in the country does, fairly slim……now isn’t that a smiling thought! You will see that there is an intended focus on you looking your elegant best at prices that will leave enough for you to go and get matching jewellery or those shoes you have been eying for a while. Our signature collections will be on display from time – to – time. Please continue to watch this space for the latest desi designs and our special offers. If you have a specific need, feel free to get in touch with us and we will do our best to get you what you want. Browse through our collection and send in your enquiries / questions / doubts to [email protected] and we will respond to you at the earliest
Terms and Conditions
Delivery of goods is available during weekends (Friday and Saturday) at an additional cost of AED 25 within Dubai and Sharjah. Additional charges applicable for other Emirates. Pickup is available from Discovery Gardens, Jebel Ali or Al Tawuun, Sharjah. We will ensure that all products are in good conditions before delivery. Goods once purchased are not refundable, returnable or exchangeable. Slight variation in colour is possible and customers should bear this in mind while placing the order. Though we update the status of our stock at a regular basis here, availability will be confirmed at the time of placing the order.
