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Shopattbe Ethno - Fusion jewellery for the urban woman
For orders whatsapp +97155 7582080

The Butterfly Effect was conceptualized by Alefia Zakiuddin, an exclusive line of Ethno-Fusion jewellery for the Urban Woman. It embodies the principles of metamorphosis and transformation, allowing you to feel brand new with our stunning collection of pieces. We create and curate beautifully hand-crafted pieces using precious metals and semi precious stones, inspired by Vintage and Art-Deco design. Our statement jewels, from Shoulder Duster earrings to hand-harnesses, rings and head gear, will completely transform your look.

Midnight blue, rich berry hues and a very TBE kind of drama. ✨Aastha Chopra آستا تشوبرا turns up the glamour at the Huda...
31/10/2026

Midnight blue, rich berry hues and a very TBE kind of drama. ✨

Aastha Chopra آستا تشوبرا turns up the glamour at the Huda Beauty Diwali event in pieces from our latest diamond collection. A statement choker, cascading earrings and that sculptural bracelet. As striking as the woman wearing them.

DM to shop her look.

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27/10/2026
22/10/2026

We could tell you what makes TBE special, but it means so much more coming from the people who love and support us. 🤍

Through a client’s lens, in their own words. We’ll let this reel do the talking. 🦋

🎥Video credits: Abira Amer

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Your “just one pair” rule is about to be tested. ✨Jewel tones, pearl bows and statement studs… which ones are coming hom...
15/10/2026

Your “just one pair” rule is about to be tested. ✨

Jewel tones, pearl bows and statement studs… which ones are coming home with you?

Only 2 days to go until Style Affair.
Come find your favourites at TBE. 🤍

📍 Marriott Al Jaddaf, Dubai
🗓️ 17 October | 10 am to 10 pm

Save the date and bring the friend who’ll help you choose!

Statement studs, kundan earrings, pearl earrings, bow earrings, festive jewellery, occasion earrings, wedding guest jewellery, Indian jewellery Dubai, jewellery shopping Dubai, festive shopping Dubai, Style Affair Dubai, Marriott Al Jaddaf, The Butterfly Effect, TBE jewellery

The kind of green you plan an entire outfit around. 💚If an emerald choker has been on your wishlist, your search ends wi...
13/10/2026

The kind of green you plan an entire outfit around. 💚

If an emerald choker has been on your wishlist, your search ends with this TBE edit.

See the pieces up close at Style Affair. Come with a neckline in mind.

📍 Marriott Al Jaddaf, Dubai
🗓️ 17 October 2026 | 10 am to 10 pm

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