TRUCARE Powered by a strong distribution network and focus on exemplary customer service, TruCare brings int

Trucare is a leading distributor of international brands and licensed merchandise in the MENA region. We take pride in providing exceptional customer service, logistical agility and timely delivery to retailers across the region. At Trucare, we ensure that the best and the choicest premium-quality products are brought to the Middle Eastern market so that consumers in the region can enjoy easy acce

ss to international brands and licensed merchandise. By working closely with leading global companies, our marketing team, and an extensive network of local retailers, Trucare has carved a permanent place for itself and our partner brands as well as the licensed products market. For more details, please feel free to browse through our website, our portfolio of brands and the products we offer.

Vishal Jain is a retail and product professional with over two decades of experience in product development, sourcing, a...
20/02/2026

Vishal Jain is a retail and product professional with over two decades of experience in product development, sourcing, and buying across footwear, apparel, and accessories. This across various geographies like the Middle East, Southeast Asia, China and India. He has worked with leading retailers such as FILA India, MAP (Mitra Adi Perkasa), Matahari and the Landmark Group, managing P&L responsibilities, multi-country vendor bases, and high-volume private label and licensing businesses. Vishal’s strengths include range development, vendor and sourcing strategy, product engineering, and building customer-centric assortments for value and lifestyle formats. He brings a strong design foundation by qualification at NIFT, combined with hands-on leadership of cross-functional, multi-national teams driving growth, margin improvement, and implementation of new tools and technologies.

At Trucare, Vishal will lead the Apparel vertical with a focus on implementing best practices, consolidating and optimizing resources, and leveraging Trucare’s strong legacy. Process implementation will be the cornerstone of this endeavour, as he works to establish new goals and a forward-looking vision for the future ultimately enhancing product quality, fashion relevance, and value for customers.

17/02/2026
Trucare FZC is pleased to announce the appointment of Nishanth MP as Chief Operating Officer.Nishanth brings over 28 yea...
17/02/2026

Trucare FZC is pleased to announce the appointment of Nishanth MP as Chief Operating Officer.

Nishanth brings over 28 years of leadership experience across India and the Middle East, including 19 years at The Walt Disney Company, where he led businesses across media, studios, and consumer products - with a strong focus on retail growth, commercial licensing, and multi-category expansion & distribution.

Over the recent years, Nishanth has built and scaled consumer businesses, strengthened retail ecosystems, and driven market expansion through strategic licensing and retail partnerships in the Middle East.

At Trucare, Nishanth will focus on strengthening operations, scaling growth, and accelerating the company’s next phase of business expansion.

Please join us in welcoming him to the leadership team.

31/01/2026
🏏✨ Runner-Up – Team AConsistent effort, strong character, and outstanding teamwork till the final.Well played and well d...
31/01/2026

🏏✨ Runner-Up – Team A
Consistent effort, strong character, and outstanding teamwork till the final.
Well played and well deserved. 💪

✨ Man of the Series – NageshOutstanding dedication, resilience, and excellence across every match.Congratulations on an ...
31/01/2026

✨ Man of the Series – Nagesh
Outstanding dedication, resilience, and excellence across every match.
Congratulations on an exceptional tournament. 🌟

🏆 Man of the Match: MusaidA performance defined by focus, consistency, and impact on the game.Well deserved recognition ...
31/01/2026

🏆 Man of the Match: Musaid
A performance defined by focus, consistency, and impact on the game.
Well deserved recognition at the Trucare Cricket League. 👏🏏

The teams of TCL’26
31/01/2026

The teams of TCL’26

Excellence in every over. Strength in every partnership. 🏏✨Congratulations to Team C on their well-earned victory at the...
31/01/2026

Excellence in every over. Strength in every partnership. 🏏✨
Congratulations to Team C on their well-earned victory at the Trucare Cricket League 2026.

Every run, every cheer, every smile — captured in frames. 📸🏏Moments of effort, encouragement, and celebration from Truca...
31/01/2026

Every run, every cheer, every smile — captured in frames. 📸🏏
Moments of effort, encouragement, and celebration from Trucare Cricket League 2026.
Proud of our teams and the energy they brought to every match.

Every trophy tells a story of dedication, teamwork, and excellence. 🏆Celebrating the spirit of competition and achieveme...
31/01/2026

Every trophy tells a story of dedication, teamwork, and excellence. 🏆
Celebrating the spirit of competition and achievement at Trucare Cricket League 2026.
Honouring the passion behind every performance.

06/01/2026

It was wonderful to see LeapMove from LeapFrog USA come to life at the Mamahood App event, where families experienced how movement, play, and learning come together in a meaningful way.

Events like these enable us to connect directly with parents, showcase innovation, and foster genuine engagement around early childhood development.

Proud to be part of an activation that not only built awareness but also created lasting brand experiences for both families and partners.

Address

Sharjah

Opening Hours

Monday 09:00 - 18:30
Tuesday 09:00 - 18:30
Wednesday 09:00 - 18:30
Thursday 09:00 - 18:30
Friday 09:00 - 18:30

Telephone

+97165263945

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