SAGAN Vienna

07/06/2026

Pazar Tote Boat Wiener Geflecht, entirely handwoven from vegetable-tanned cow leather.
Photographed on the streets of Vienna by
Part of Viennese Stories by SAGAN Vienna.
Model

04/06/2026

Pazar Book Tote Wiener Geflecht, entirely handwoven from vegetable-tanned cow leather.

Photographed on the streets of Vienna by

Part of Viennese Stories by SAGAN Vienna.

30/05/2026

Inspired by the iconic Wiener Geflecht of classic Viennese café chairs.

Reinterpreted in handwoven leather, the Pazar Tote translates a familiar element of Vienna’s design heritage into a contemporary object of everyday use.

in Vienna.
Photography by
Featuring the Pazar Book Tote Wiener Geflecht Edition.

Part of Viennese Stories by SAGAN Vienna.

27/05/2026

Objects of use placed within a landscape of stored knowledge.

The Nano Tote Rubino photographed inside the Arnold Schönberg archive.

Art direction and photography

Special thanks to

25/05/2026

Portrait of Arnold Schönberg from the Arnold Schönberg archive.

We are grateful to the for the unique opportunity to engage with these archival spaces and materials.

Part of Viennese Stories by SAGAN Vienna.

22/05/2026

Inside the Arnold Schönberg archive.

For this chapter of Viennese Stories, SAGAN Vienna enters into dialogue with the spaces and archival materials of the .

Objects of everyday use placed within an environment shaped by memory, preservation, and stored knowledge.

Art direction and photography by

Featuring the Pazar Nano Tote.

Special thanks to:

19/05/2026

Our neighbour, always impeccably dressed, on his way to the coffeehouse with the morning newspaper.

‘Reading in Vienna’s Coffeehouses’ — a photo series by Vienna-based artist

Captured for — Viennese Stories.

14/05/2026

-Studio

1, Pazar Book Tote with Han Kang
2, Han Kang the vegetarian
3, Bamboo vase
4, Carl Auböck x SAGAN Vienna key chain. Box by Enzo Mari

07/05/2026

Inspired by furoshiki – the Japanese art of wrapping objects in cloth – this bag translates a gesture of care into form.

Crafted from 100% recycled cotton canvas (B-corp certified) and soft Italian cow leather certified by the Leather Working Group (LWG).

wearing the Furoshiki M Crossbody Bag Canvas in the streets of Vienna, captured by

Special thanks: .ayidan
Casting:

Heritage to ContemporaryWith FORMA, SAGAN Vienna presents creations connected by a shared essence:Each piece begins with a story, sparked by an object whose roots reveal its heritage. These inspirations are reinterpreted through contemporary design, transforming the past into something distinctly pr...

23/04/2026

in Vienna, wearing the Furoshiki Crossbody Bag in its new Caramello color, captured by .
Special thanks: .ayidan
Casting: