SAGAN Vienna

14/05/2026

-Studio

1, Pazar Book Tote with Han Kang
2, Han Kang the vegetarian
3, Bamboo vase
4, Carl Auböck x SAGAN Vienna key chain. Box by Enzo Mari

07/05/2026

Inspired by furoshiki – the Japanese art of wrapping objects in cloth – this bag translates a gesture of care into form.

Crafted from 100% recycled cotton canvas (B-corp certified) and soft Italian cow leather certified by the Leather Working Group (LWG).

wearing the Furoshiki M Crossbody Bag Canvas in the streets of Vienna, captured by

Special thanks: .ayidan
Casting:

Heritage to ContemporaryWith FORMA, SAGAN Vienna presents creations connected by a shared essence:Each piece begins with a story, sparked by an object whose roots reveal its heritage. These inspirations are reinterpreted through contemporary design, transforming the past into something distinctly pr...

23/04/2026

in Vienna, wearing the Furoshiki Crossbody Bag in its new Caramello color, captured by .
Special thanks: .ayidan
Casting:

22/04/2026

‘Reading in Vienna’s Coffeehouses’ — a photo series by Vienna-based artist , featuring .gustav reading at Café Eiles.

15/04/2026

in Vienna, wearing the Pazar Book Tote in its new Caramello color, captured by Grombirik Jan .

Special thanks: .ayidan
Casting: Das Deck

11/04/2026

Spring in Vienna

Two buildings, one architect, one question — how much beauty is enough?

Together, these two buildings create one of the most interesting dialogues between ornament and form.

Otto Wagner
Linke Wienzeile, Vienna 1899
Majolikahaus and Medallion House

06/04/2026

wearing the Pazar Tote Nano Rubino in Vienna, captured by

Special thanks: .ayidan
Casting:

25/03/2026

Pazar book tote handwoven wide
Photo:

18/03/2026

Simone Werger (stylist & product designer):

“Traditional Viennese coffeehouses fill me with nostalgia and a sense of continuity. Reading there becomes a small but meaningful resistance to modern technology—allowing me to feel grounded and human again.”

‘Reading in Vienna’s Coffeehouses’ — a photo series by Vienna-based artist , featuring at Café Schwarzenberg.

08/03/2026

-Reins Bucket Bag

04/03/2026

-Pazar Book Tote Handwoven