Smitten Merino

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Smitten Merino In 2007 Nicola and Carl started Smitten -we wanted to see our world-class Tasmanian merino worn here! At Smitten we care about the future.

It's important that we use only natural and sustainable fibres, that we ship our product in biodegradable bags, and that we contribute to our local community and charities that matter to us - like Save the Devil fund. Our merino products are both designed and sewn here in Tasmania, Australia. We aim to be plastic free, we recycle our packing boxes many times over, and as part of Zero Waste we use our offcuts for headbands, mittens and bags. Recently we added Future Neutral to our checkout page , offering an opportunity to offset your purchase.

The cutest pair 😍 rocking their Tasmanian made silk linked merino suits! Shop the collection and experience the incredib...
25/10/2026

The cutest pair 😍 rocking their Tasmanian made silk linked merino suits!

Shop the collection and experience the incredible feeling or this lightweight silky fabric.

Proudly producing the largest range of Australian made superfine merino wool cardigans
25/10/2026

Proudly producing the largest range of Australian made superfine merino wool cardigans

Proudly producing the largest range of Australian made superfine merino wool cardigans ❤️
24/10/2026

Proudly producing the largest range of Australian made superfine merino wool cardigans ❤️

23/10/2026

A favourite - always! The luxury scarves are your perfect travel companion!

Friday…. Is that you? 😍
22/10/2026

Friday…. Is that you? 😍

WOOL KNOWS NO SEASON. Think wool is just for winter? Think again.Nature designed Merino wool to adapt.☀️ When it’s warm:...
22/10/2026

WOOL KNOWS NO SEASON.

Think wool is just for winter? Think again.

Nature designed Merino wool to adapt.

☀️ When it’s warm: Its breathable fibres help release heat and moisture, keeping you comfortable.

❄️ When it’s cool: Its natural insulating properties help retain warmth.

🌿 In between: Lightweight, breathable and effortlessly layerable — perfect for those unpredictable spring days.

One natural fibre. Every season.

Australian Merino. Made in Tasmania. Made to be worn all year round.

Discover the Smitten difference.

Proud to have our favourite Coatigan win the Editors Choice award and silver ❤️ thank you Clean + Conscious Awards
20/10/2026

Proud to have our favourite Coatigan win the Editors Choice award and silver ❤️ thank you Clean + Conscious Awards

The Pia Top. Classic style meets comfort in this gorgeous slit-style wide boat neck top.With practical 7/8th sleeves thi...
20/10/2026

The Pia Top.

Classic style meets comfort in this gorgeous slit-style wide boat neck top.

With practical 7/8th sleeves this close fitting but stretchy top can be worn with your favourite pair of jeans or woollen pants, or tucked into a skirt for an elegant but practical look. Complete your outfit with a luxury scarf

The stunning Fan Dress is now available in Teal 🩵 we are in LOVE ❤️All made in Tasmania with light weight and breathable...
18/10/2026

The stunning Fan Dress is now available in Teal 🩵 we are in LOVE ❤️

All made in Tasmania with light weight and breathable merino wool xx

We design merino 🐏🐏active wear for every season … wear natural fibres for exercise, better for your body and better for ...
18/10/2026

We design merino 🐏🐏active wear for every season … wear natural fibres for exercise, better for your body and better for the planet 🌏

Address

Battery Point, TAS

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 10am - 2pm

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