Smitten Merino

Smitten Merino In 2007 Nicola and Carl started Smitten -we wanted to see our world-class Tasmanian merino worn here! At Smitten we care about the future.

It's important that we use only natural and sustainable fibres, that we ship our product in biodegradable bags, and that we contribute to our local community and charities that matter to us - like Save the Devil fund. Our merino products are both designed and sewn here in Tasmania, Australia. We aim to be plastic free, we recycle our packing boxes many times over, and as part of Zero Waste we us

e our offcuts for headbands, mittens and bags. Recently we added Future Neutral to our checkout page , offering an opportunity to offset your purchase.

Throwback Thursday … My mum, my sister and me all wearing our Smitten dresses, this time last year -going to see the fa...
18/06/2026

Throwback Thursday … My mum, my sister and me all wearing our Smitten dresses, this time last year -going to see the fab

Smitten works for every age group 🤗🥰💕

einaustralia

17/06/2026

The classic Poncho in rosewood ❤️

Adventures in with
16/06/2026

Adventures in with

It’s a chilly winters day - so you need a warm merino dress and merino leggings and you’ll be toasty warm. The Sascha Dr...
16/06/2026

It’s a chilly winters day - so you need a warm merino dress and merino leggings and you’ll be toasty warm.
The Sascha Dress is flattering and easy to wear, made from 360gsm Ponte wool - hand sewn in Tasmania for you 🥰

Available in lots of colours .
Free express
shipping over $199

Cosy merino zip-neck time … this new Cinnamon tone is warm and washable. Made in Tasmania from 100% merino wool - good ...
15/06/2026

Cosy merino zip-neck time … this new Cinnamon tone is warm and washable. Made in Tasmania from 100% merino wool - good for you , good for the planet 🌎

Melbourne mornings ❤️
14/06/2026

Melbourne mornings ❤️

Brooke taking Smitten to the tropics 🌴🌴Crop top and shorts in merino for comfort and breathability in every climate.Good...
13/06/2026

Brooke taking Smitten to the tropics 🌴🌴
Crop top and shorts in merino for comfort and breathability in every climate.
Good for your body and good for the planet 🌎

Our Nic looking gorgeous in the newest colour of the Florence Dress coming SOON 💕
11/06/2026

Our Nic looking gorgeous in the newest colour of the Florence Dress coming SOON 💕

This gorgeous gal in her Classic Scoop Top ❤️
10/06/2026

This gorgeous gal in her Classic Scoop Top ❤️

10/06/2026

Come and say hey to Holly at our pop up shop in Albert Park in Melbourne - 121 Bridport Street.

Open Thursday 11th 11-7
Friday 12th 11-5
Saturday 13th 10-5
Sunday 14th 11-5

We have cardigans, scarves,
Ponchos and some dresses and jackets.

If you have a request to try please message us ASAP and we will get it in for you ❤️

Address

Battery Point, TAS

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 10am - 2pm

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