03/03/2017
THE NEW SEER WEAR EVOLUTION
Hey EVERYONE, it's Omar here up till 5am working on designs for the next Seer range of products and I thought I would post an update with what's been going on with my Footwear brand
Some of you may know that I took some time away as a strategy to grow Seer Footwear. I travelled to a few more countries, learnt more about the fashion industry, develop my skills as an Australian footwear designer, establish better manufacturing partners and achieve even higher quality products that others cannot achieve. One thing I knew needed to change, the one-man-army can only survive for so long.
There are some pretty exciting developments happening with my brand, including a NEW TEAM that I can honestly say is the most hard working I have ever worked with!
it's no longer 'me' as a Seer head but rather 'we' as the Seer team that decided to now change our name to Seer Wear as we expand our business into a more fashion forward brand that while primarily is a footwear brand, is now also starting to develop a range of quality clothing and accessories that are limited edition products for the Australian gent and lady that seek exclusivity in what they wear.
We refuse to mass produce for reasons I've discussed with my customers in the past; to be able to achieve the Seer benchmark quality in the making of each shoe requires experienced makers, not number crunchers! The attention to details and finishing that we would expect, superior craftsmanship, unique materials for uppers, lining, insoles, outsoles and other components that can be produced with complex processing methods of raw materials to achieve quality finishes that you would otherwise not see in mass production. We refuse to jump of the money train to produce disposable fashion because we believe in sustainability and extending the life-cycles of products to minimise the harmful effects on our environment and so take a more sophisticated approach with our design methodology and raising our own standards to a level others haven't reached.
We will keep our original design approach to producing only exclusive, limited edition products every season, delivering quality not quantity, sustainably designed and developed products that bring elements of form, function, comfort and style and identity into one perfect product. That's our aim to our customers
So let's lay it out: What's NEW?
- A NEW team
-A NEW name
-A NEW website
-A NEW look
Let's begin with a quick snippet of a video with GQ Australia and Lynx that rejuvenated my drive to further grow Seer Wear in 2016 and redirect my energy back to creating a brand that is proudly Australian, driven by design and delivers products that you cannot get anywhere else in the world but in the heart of Sydney.
www.seerwear.com
Much love to you all
Omar
GQ has partnered with LYNX for 'Routine Visit', a series which explores how five real Aussie guys show their individual style. In this episode GQ's style guy...
