Our mission at Sole Collab is to develop original ideas that challenge today and decide what’s next. Through methodical strategic thinking and world-class partnerships, Sole Collab are the curators of sustainable and innovative products and concepts that brighten the world around us. Brisbane-based husband and wife team, Craig Wissler and Jodie Piper have made it their life’s work to create Incred
ible brands and products. Each with over 30 years of experience working for some of Australia’s biggest names (see below), Jodie and Craig have a hyper-focus on disruption, innovation and sustainability. They share a rare skillset of understanding customer needs and unlocking the full potential of any brand or retail category. In 2020, the pair decided to set off on their next adventure, establishing Sole Collab Pty Ltd. It started as a shift to improve work-life balance and provide more autonomy in their careers. Sole Collab has flourished into an incredible opportunity to focus their collective experience on areas they are truly passionate about: innovative brand development and sustainability. With a diverse network of resources, unparalleled experience and an infectious enthusiasm, Jodie and Craig love building authentic partnerships that will energise the consumer goods space providing solutions that unlock potential.
