Heidi's Collection

02/09/2026

Do you see any changes yet?
Day 28 of 100 Day Challenge.
Will excess fat loss get rid of my big b**b issues?

1month in
Weight 70.0kg (-2.6kg)
Bust 111cm (-1cm)
Waist 89cm (-3cm)
Hips 106cm (-1cm)

25/08/2026

Day 21 of 100 Day Challenge
Will my big b**b issues disappear if I just lose excess fat??
What’s going to happen to my proportions?
More importantly will I end up fitting into standard clothing sizes?
Will I even need clothing designed especially for fuller bust women? Did I even need to start my own fuller bust clothing brand, Heidi’s Collection?
Well 3 weeks in and I have lost a bit of excess fat but My proportions of Bust to Hip are…
EXACTLY the same!!
I.e. bust is still 5cm bigger than my hips.
NOT the standard sizing of bust 8cm smaller than hips

25/08/2026

Apparently today’s big-b**b problem is... hiking shirts.
File this under: Things nobody warns you about when you have a bigger bust. If you’ve got a fuller bust and hike regularly... tell me this isn’t just me.
I love lightweight hiking shirts.
✔️ Sun protection
✔️ Breathable
✔️ Easy layering
But why do they all have buttons?!
The second my backpack goes on, the shoulder straps pull the shirt tighter across my chest and suddenly every button is under pressure.
Years ago I actually paid to have one converted to a zip and it was brilliant. I practically wore it until it fell apart.
So this isn’t even a Heidi’s Collection thing...
It’s simply me begging outdoor clothing brands:
Please make zip-front hiking shirts for women with bigger busts.
Anyone else have this problem?

24/08/2026

I want You!
Real, fuller busted women of different body sizes 8 to 18 at real life events, styling Heidi’s Collection how YOU style it.
I love my beautiful models but there is no way that one person can represent all the different b***y women out there so I’m looking for a range of D to I cup women.
You don’t need to be perfect, you don’t need special photos, you don’t need a background in modelling - just your phone photos and videos will do the trick.
Comment MODEL below to get the details. If you are selected you will get a massive discount on your item in return for some photos and videos of you in the Leila or Ella gown.
Looking forward to Model Team HC! 💕

22/08/2026

For DD+ women- so many outfits just make you feel fat.. rather than celebrating your curves..

21/08/2026

20/08/2026

I don’t think I’ve ever really said this out loud before.

Having big b**bs has made me feel FAT for most of my life.

Not because b**bs = fat. They don’t.

But because if you size up to clothes that accommodate your bust, they hide everything else. Your waist. Your shape. Your actual proportions.

And after years of looking in the mirror at clothes that make you look bigger, it’s surprisingly easy to start believing that’s just what you look like.

I think that’s why “just lose weight” hit such a nerve with me.

Because maybe, somewhere along the way, I started believing it too.

So this 100-day challenge is becoming about more than just what happens to my bust proportions as I lose excess body fat.

I’m curious about what happens to the way I see myself too.

And I’d genuinely love to know…

Has having a bigger bust ever made YOU feel bigger than you actually are?

Because I have a feeling I’m not the only one. ❤️

19/08/2026

DD+ Dresses for your red carpet moments!

18/08/2026

Day 14 of 100 Day Challenge to answer this question.
As a fuller bust girl, if I lose body fat, will my big b**b issues simply disappear?
Day 14 stats
Weight 77.7kg (-1.9kg)
Bust 111cm (-1cm)
Waist 90cm (-2cm)
Hips 107cm (no change)

I’ve been doing intermittent fasting- eating between a 6/8hr window each day - usually from about 3pm.

17/08/2026

My fuller busted community.. have you had a similar conversation before? This one.. I have no words..
The impossible standards that women’s bodies are meant to reach..
Large breasts are supposedly so desirable, but the “ideal” version people have in their heads often bears very little relationship to an actual large natural bust.