OnceWas

Boutique womenswear designed in Melbourne. OnceWas embodies all that is luxe, chic and sophisticated. OnceWas continues to grow and expand globally each day.

Seeking to provide a versatile edit of refined yet functional wares,
OnceWas is an everyday luxury, one that is on-trend, timeless and innovative. Founded in 2006, OnceWas is a Melbourne based womenswear brand
designed by Belinda Glynn, whose vision for the brand was to design for
the everyday woman seeking effortless and stylish pieces with
transitional wearability and versatility. Starting its j

ourney as a seamless brand and evolving into OnceWas
the name itself eludes to the label's modern and contemporary
evolution of luxury. OnceWas produces its garments with integrity, quality and innovation. Creating wearable elegance is at the forefront of our collections, ensuring
our wares push the boundaries of the modern aesthetic whilst maintaining
classic shapes for the everyday woman. Underpinned by our signature aesthetic, our collections feature exclusive
digitally printed silks, luxurious lamb's leather and wool blends, continuing
the quality and wearability our loyal customers have come to expect. OnceWas has earned a reputation as one of Australia's most coveted
boutique labels by influences around the world and today can be found
in selected Australian and International boutiques, as well as our Flagship
StyleLab stores in Melbourne. First opened in 2012, our concept stores
are designed to be a full sensory experience, immersing the customer
in the luxe, versatile and effortless nature of the brand.

05/09/2026

Effortless, from every angle 🤎

in our Iridescent Stripe, the Delray reversible jacket styled back with the Iris pleated skirt. Soft blue meets chocolate brown in a print designed in-house, cut to move beautifully in the sun.

Wear the pieces together like this, or break them up and let each one work through your wardrobe. Made to be worn your way, and for years to come.

Shop the look > https://oncewas.com.au/collections/womens-designer-skirts/products/iris-pleated-viscose-blend-skirt-in-iridescent-stripe

04/09/2026

Nautilus Bloom, worn their way 🖤

There's no better way to see a collection than on the women who make it their own. Swipe through for Nautilus Bloom styled by some of our favourites, the tailoring dressed up and down, the prints mixed back with their own wardrobes, every look a little different.

Botanical forms, sculptural curves, and fluid shapes made to move with you. In stock now.

Shop the looks > https://oncewas.com.au/collections/shop-new-arrivals

03/09/2026

It's here. Nautilus Bloom has landed and it's shipping now 🖤

No more waiting. The print you've been eyeing, the tailoring, the dresses, all in stock and ready to be yours within days.

Intricate botanical forms, sculptural shell-inspired curves, and fluid shapes made to move with you. From the Kelsey blazer and pant to the hand-smocked Cattleya maxi, every piece is designed to make an impact while staying easy to wear.

Order by 12pm for same-day dispatch > https://oncewas.com.au/collections/shop-new-arrivals

31/08/2026

The details worth getting closer for 🖤

Nautilus Bloom, up close. The print in full, the natural fabrics that give it movement, the finishes you only really notice in person. This is where the character of a collection lives.

Every OnceWas print is designed in-house, on premium natural fabrics chosen to drape beautifully and last for years. The kind of quality that photographs well, but feels even better once it's yours.

Pre-order is now open. Explore the capsule > https://oncewas.com.au/collections/shop-pre-order

28/08/2026

Nautilus Bloom, worn their way 🖤

Botanical forms, sculptural curves, and fluid shapes made to move with you. Now available to pre-order > https://oncewas.com.au/collections/shop-pre-order

27/08/2026

Now open to everyone: Nautilus Bloom 🖤

The newest chapter of Innerbloom, and one of our most striking yet. Nautilus Bloom brings together intricate botanical forms and sculptural, shell-inspired curves, in fluid silhouettes made to move with you.

From relaxed tailoring to occasion-ready dresses, every piece is designed to make an impact while staying easy to wear, style and make your own. Think the Kelsey blazer and pant for tailoring reimagined, and the hand-smocked Cattleya maxi for the events worth dressing for.

Crafted in premium natural fabrics, in limited quantities. Pre-order is now open, which piece caught your eye? Tell us below, and explore the capsule > https://oncewas.com.au/collections/shop-pre-order

26/08/2026

Here's what most women don't realise: you might be wearing the wrong size!!!

Not the wrong number, the wrong proportions.

There's a myth that "petite" means small, or tiny, or a certain body type. It doesn't. It simply means shorter in height. If you're 5'4 or under, standard clothing is cut for someone taller, which is why the shoulders drop, the waist sits low, and the hem pools at your feet no matter your size.

Our Under 5'4 fit isn't a smaller version of the same dress. It's the whole pattern redrawn for your proportions, in the full size range, AU6 to AU16, so everything lands exactly where it should.

Same pieces. Same prints. Finally, the right fit 🖤

Explore the Under 5'4 Edit > https://oncewas.com.au/pages/petite-collection

25/08/2026

This Friday, step inside our Styling Studio and see Innerbloom in person 🖤

For the first time, all three of the latest Innerbloom capsules are together in one place, ready to shop in store.

Come feel the fabrics up close, try the silhouettes you've been eyeing online, and find the pieces that feel like you. There's nothing quite like seeing them in person.

Visit us this Friday at 635 Burwood Road, Hawthorn East. We'd love to see you there > https://oncewas.com.au/pages/stockist

24/08/2026

Love a piece, but never quite sure how to wear it? Consider this your shortcut 🤎

Three women, three complete looks, styled and ready to shop. See exactly how our new season comes together, then make it your own.

Shop the looks > https://oncewas.com.au/

18/08/2026

Best sellers have joined the sale!!!

20% off the styles that moved fastest this season. Sizes AU6 to AU20 and Under 5'4, though some are down to their last few.

Wear it for years, not seasons 🖤

Shop now > https://oncewas.com.au/collections/end-of-season-sale-1

Address

635 Burwood Road
Hawthorn East, VIC
3123

Website

http://www.oncewas.com.au/

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