Unreal Fur

Unreal Fur Australian brand designing luxurious alternatives. Worldwide Express Shipping available. Our answer is simple - animals are not ours to wear. Wear your own skin.

You cannot fake chic, but you can be chic and fake fur.” - Karl Lagerfeld

You may ask why go faux? Launching in 2012, Unreal Fur is now stocked globally in Europe, USA, UK, Canada, Japan and Australia. Stockists include Harvey Nichols, Anthropologie, ASOS, Shopbop, MyWardrobe, Zalando and the Iconic. Creating a luxurious and ethical alternative to fur, Unreal Fur develops the finest quality faux

fur for their conscientious, chic consumers. Fur has long been regarded as the ultimate high end fashion luxury, but with constant light being shed on the inhumane ways that these animals are treated, resulting in millions of cruel deaths each year, we choose faux. Although the faux fur market has existed for some time, the quality and style of the pieces did not embody the luxurious look that customers desire real fur for. Combating this, Unreal Fur develops only the highest quality faux fur (all 100% synthetic), lush and luxurious to the skin. With an endless array of colours, textures and patterns available, the Unreal Fur ranges have achieved the look and feel of the real thing - with a clear conscience. Go Faux.

Australian Fashion Week looked a little more unreal this year. A collection of looks worn by creators we love and styled...
02/06/2026

Australian Fashion Week looked a little more unreal this year. A collection of looks worn by creators we love and styled their way.

Swipe for some of our favourite moments.

01/06/2026

Sneak peek.. new cow print designs dropping this Thursday 🤍🤎 exclusively on unrealfur.com.au

Ready for an Unreal Fur winter. Discover new AW26 styles online now via link in bio.
13/05/2026

Ready for an Unreal Fur winter.

Discover new AW26 styles online now via link in bio.

has that je ne sais quoi!Pictured here in the Che Beret in Black, available online at unrealfur.com.au, and in-store at...
11/05/2026

has that je ne sais quoi!

Pictured here in the Che Beret in Black, available online at unrealfur.com.au, and in-store at our Abbotsford studio storefront.

Introducing the first drop of the Accessories ‘26 collection, Woven Signatures.A new release of ultra-soft faux wool ber...
07/05/2026

Introducing the first drop of the Accessories ‘26 collection, Woven Signatures.

A new release of ultra-soft faux wool berets, oversized woven scarves and faux leather gloves. Available in a sophisticated palette of neutrals featuring charcoal, chocolate and cream.

Online now in the southern hemisphere at unrealfur.com.au

A weekend travel essential this winter. Discover our range of faux fur classics online now at unrealfur.com.au
07/05/2026

A weekend travel essential this winter.

Discover our range of faux fur classics online now at unrealfur.com.au

A small autumn delivery. New monogrammed accessories land online next week
02/05/2026

A small autumn delivery. New monogrammed accessories land online next week

Layered in lush almond. Shop the Yasmine Wrap, now available online at
30/04/2026

Layered in lush almond.

Shop the Yasmine Wrap, now available online at

Making the most of these 10 degree mornings 🥶 faux fur season is upon us.
28/04/2026

Making the most of these 10 degree mornings 🥶 faux fur season is upon us.

24/04/2026

The only coat you’ll need this season.

Discover faux fur long coats at unrealfur.com

Address

41 Grosvenor Street
Melbourne, VIC
3067

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