Mirror Mirror Boutique

Mirror Mirror Boutique Mirror Mirror Boutique is your go-to online women’s fashion boutique for exclusive labels, limited-run designs & trend-led style.

From crafted prints to everyday staples, we deliver looks you’ll live in. New Arrivals drop weekly with Free Shipping +$150 Our story begins back in 2009 when our owner, Sarah Shannon felt it was time to create a unique destination store on Melbourne’s Mornington Peninsula; one that offered beautiful, high-quality women’s clothing combined with an exceptional in-store experience. And so, Mirror Mi

rror Boutique was born. More than Ten years on and we’ve grown to become a purely online fashion boutique, featuring a collection of Australian designers as well as emerging independent labels and a growing collection of Mirror Mirror exclusive styles. Along with special occasion items, effortless summer dresses and easy-to-wear weekend loungewear, we also stock beautifully crafted jewellery, footwear and accessories. But it’s our eye for colour and distinct prints for which we’re renowned, and that has attracted a loyal following. With new pieces arriving daily and the evolution of our online boutique, our future is shaping up to be more exciting than ever. Some things will always remain the same though, and that’s our desire to not only bring you incredible homegrown fashion, but an experience that truly inspires. Shop online to have your favourite items delivered right to your door.

02/09/2026

Spring has sprung at MMB ❤️

Come try on our exclusive Avenelle print with me as I take you through the styles, how I’d wear them & where I’m planning on wearing them this spring.

The Avenelle collection is online now , I can’t wait to see how you style yours!

Sarah xx

01/09/2026

Meet the Jaccie Dress - the elevated silhouette your next RSVP calls for - now available in two hues 💙🤎

Free Shipping + $150
Fast Same Day dispatch available

29/08/2026

Nothing to wear? You’ll always reach for the Aliyah Bomber - our most loved MMB style RN!

As seen on oliviasage - perfectly paired with our Zyme Janey Jeans 🤍

FREE shipping + $150 - limited stock left

28/08/2026

pov: collecting outfits for summer

Effortless sets, easy silhouettes and pieces made for long lunches, golden hours and everything in between. Consider your summer wardrobe officially in the making.

Discover the latest arrivals online now.

24/08/2026

The jacket you’ll keep reaching for 🤎

Meet GREER - crafted in soft Vegan Suede this flattering, versatile layer adds warmth and effortless style to elevate every outfit.

Online Now. Free Shipping +$150

23/08/2026

Introducing our new Elka Shirt and Brielle Pant, making a statement in the colour of the season: the perfect red ❤️

These are the pieces you’ll reach for again and again. Wear them separately, or style them together for a bold, effortless statement.

Versatile, elevated and oh-so-easy to wear, you’re going to LOVE these!

As seen on RUBY MCCOACH 👌🏼

20/08/2026

🤎 Finallyyy, the Gracelyn Bomber has landed, after selling out four times, she’s officially back in the MMB warehouse.

The matching Jetta Skirt is also in stock and ready to ship, so the full duo is finally ready to go, no waiting required..

The Bomber + Jetta Skirt. Together, at last.

❤️ This season’s most coveted colour takes centre stage in our latest collection. Vivid red meets the intricate Avenelle...
17/08/2026

❤️ This season’s most coveted colour takes centre stage in our latest collection. Vivid red meets the intricate Avenelle print, defining the newest chapter of BAIA The Label.

Free Shipping + $150

17/08/2026

❤️ Our New Collection launches tonight at 7pm.
Bold red, signature silhouettes + our exclusive Avenelle print.

Discover the collection online now, before it officially launches.

13/08/2026

⏰ Time is almost up and this offer won’t be back any time soon.

Enjoy 20% off sitewide until 6am AEDT tomorrow - no code required, your discount is automatically applied at checkout 🛒

Free Shipping +$150

Address

Somerville, VIC
3912

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