11/12/2025
When Pantone announced Cloud Dancer as a colour of the year, it stopped me for a second, because it’s almost exactly how I’ve always seen our Buttercream.
I know the reaction online has been pretty mixed; a lot of people were hoping for something louder, brighter, more exciting than “another white.” And honestly, I get it.
But there’s something about this kind of white. The soft warmth, the gentle depth, that doesn’t show up in photos or swatches the way it does in real life. It’s quiet, but it isn’t flat. It’s simple and has an “oomph” you only notice once it’s in your space.
We’ve never really found the right words to describe our Buttercream (nor capture it). Somehow, Cloud Dancer comes close.