15/05/2024
You might be wondering why are we suddenly talking about uniforms? If so, you might want to watch our Q&A deep dive into our go-to-market strategy here -- https://www.youtube.com/watch?v=HJVUg0ylOwY
It's important to understand that whilst this raise is focusing on our uniforms opportunity, this is not a pivot. Our consumer business still represents 91% of our revenue, and it's not going anywhere...
Instead, this 2nd Birchal CSF is about raising funds to appropriately resource a segment that’s already 9% of our revenues, despite zero advertising or promotion...