Slow Fashion Australia

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Slow Fashion Australia The story

Originally, I didn't set out to create a clothing label. I simply couldn't find a pair of board shorts that fit. That was it. I was hooked.

One memorable shopping trip with my Mum as a vulnerable 14 year old, resulted in many tears. Apparently my bum and thighs were too big and waist too small. At the end of the day my Mum announced we were going to make our own. Actually, we never did make those board shorts, but she did show me how to make my first pair of pants. Then followed my teens in the late 90's with many excellent pairs of u

n-hemmed flared pants which required safety pins to hold them up. Funky patchwork skirts cut from old sheets and tops with random bits of found objects lovingly sewn on to them. Needless to say, as I got older my taste refined somewhat and I decided to give this sewing thing a real go. I never did any formal training, but learned from experimentation and from books. My market stall soon followed and I thats where the real education began. I began to see my clothing on every shape and size under the rainbow. So after a bit of tweaking here and adjusting there, Gwyllem designs became known for their seriously good fit. The vibe

I love the term slow fashion. This embodies the ethos of Gwyllem. I prefer not to follow fashion trends, but rather to think carefully about what is practical to wear and flattering to a woman's body. So you will find styles that remain for years with variations in colour and print. This way, when you find something you absolutely love, you will be able to find it again. It gives me a real buzz to produce ethically made clothes. Gwyllem is run from a solar powered studio on an “off the grid” bush community on the NSW North coast. I use certified organic cotton as my base fabric which is also made in Australia, in one of the few remaining fabric mills. And I am lucky enough to collaborate with my artist neighbour Dalee Ella who does gorgeous hand block printing on my designs. And now

Gwyllem is always evolving and to keep up with the high demand of online sales I’ve enlisted some expert help. Eddie is my cutting man, who works for himself out of his small workshop in the hinterland of Mullumbimby. Next to a crystal clear creek, surrounded by tall eucalypts, Eddie works in a truly magical part of the world. I supply Eddie with fabric and patterns, he lays it all out, chalks it up, cuts and rolls the garments into lovely little parcels. This is a man with great pride in his work. Vanessa, who learnt her trade in New Zealand has now sewn a few small runs for Gwyllem and is busy with another one. Trained on tailored jackets and men's business shirts, she knows every little trick in the book. Vanessa is self employed and works out of her own studio on the Gold Coast. She has such a passion for fabrics that she even sews retro dresses in her spare time to sell at the local markets. Although I may no longer be sewing every garment myself, you can have full confidence that your Gwyllem clothes have come from a 100% ethical source. Supporting people working for themselves, doing the thing they love, right here in Australia.

For a long time I thought I was building a fashion brand…To be fair, it was 2007 and there weren’t many other examples t...
08/06/2026

For a long time I thought I was building a fashion brand…

To be fair, it was 2007 and there weren’t many other examples to follow.

And because of that, I spent years comparing myself to businesses that were so much bigger than a single designer maker

I always felt like I needed;

Bigger collections
Constant new styles
More stock
More scale
More growth

But over the last year, especially since I started sewing regularly again, I’ve realised something.

The part of this business I love most isn’t managing inventory.

It’s making things
Designing prints
Talking to customers
Wear testing fabrics
Refining garments
Experimenting
Creating

So instead of trying to become a bigger fashion brand, I’m leaning into becoming a better designer-maker.

It’s a subtle shift.
But it changes almost everything.

02/06/2026

Its nice to get to share with you the moment where I unroll my new prints for the first time - it never fails to hit my brain in all the good places ✨🤩

Even though I’ve spent months drawing and working them on a screen, nothing compares to seeing my artwork on actual fabric - it always feels a bit magic really… like how freaking cool it’s even possible!

The prints couldn’t be more different from each other.

One is bold and unapologetic. Night Bloom

One is subtle and sophisticated. Black Wave

And one makes me want to disappear into the bush for a few hours. Hidden Grove

Which one leaps out at you?

🌺 Night Bloom
⚫️ Black Wave
🌿 Hidden Grove

01/06/2026

A few years ago bushwalking for me was all about how much distance I could cover in a day.

These days it’s about how much beauty I can take in along the way 🍄‍🟫

I’ve realised that when I walk fast, I miss most of what’s there.

The tiny mushroom.

The flower hiding in plain sight.

The birds that don’t know you’re coming because you’re moving slowly and quietly.

It always takes me a little while to settle into the slower pace.

But by the end, I feel completely different.

Calmer.

More inspired.

More present.

It’s like stepping into another world that was there all along.

27/05/2026

I think part of why I love designing prints so much is that each one creates a completely different feeling.

Different outfits
Different moods
Different versions of the same wardrobe

The huge response to my first ever scarves has been such a joy to witness 😍 and I’m so grateful 😌

Ready-made Petal Pop and Lomandra sold out super fast but preorders are open now until June 1st for mid-July delivery

Made by me in Lismore ✂️

Perfect over a neutral outfit, or go crazy with mixing prints like me 😅

26/05/2026

The new Loop de loop Storyline scarves are live!

Only 8 ready-made in each print ✂️

But don’t worry if they sell out, it will switch over to preorder for delivery mid-July.

The fabric on these is SO nice.

It’s a lightly textured rayon/wool blend which means:

* soft without being fluffy
* warm without being bulky
* and drapey enough to sit beautifully.

The texture also gives the prints this really lovely depth when the fabric moves.

Can’t wait to see which prints you love! 💖

The new Loop de loop Storyline scarves launch Tuesday at 8pm. Only 8 ready-made in each print, plus preorder will also b...
23/05/2026

The new Loop de loop Storyline scarves launch Tuesday at 8pm.

Only 8 ready-made in each print, plus preorder will also be available because the response has been much bigger than I expected 😅

Ps if you see pieces here without tags that means they are in sampling stage and possibly coming soon - in a slow fashion way (up to a year 😂)

21/05/2026

I’d been wanting to make a scarf for ages after finally admitting that I run too hot to wear a chunky knitted wool scarf in the subtropics 😭

So, I embarked on finding the perfect blended fabric which would give me drape but also warmth.

Very lucky that my digital print fabric suppliers carry just what I was looking for and nailed it straight away.

For the fabric nerds (that’s me🤓), it’s a 90/10 rayon wool blend. Rayon is a fabric I typically keep to an absolute minimum, but in this case the wearability was too great to ignore.

That was last June… I patiently waited a year and got to properly wear test mine. Loved it. I wanted more.

This is the loop de loop scarf ➰An infinity style designed to be worn single loop, double loop, or how Jenni just showed me - loosely draped over the shoulders (she’s got THE best back tatt for this😍)

Ready made scarfs launch Tuesday 26th at 8pm AEST.

There’s only 8 in each print, but don’t worry if they sell out you can preorder one for mid July.

21/05/2026

The fabric on these is SO nice.

It’s a lightly textured rayon/wool blend which means:

* soft without being fluffy
* warm without being bulky
* and drapey enough to sit beautifully.

The texture also gives the prints this really lovely depth when the fabric moves.

I was very picky about this one 😅
Launching Tuesday at 8pm.

18/05/2026

I can’t tell you how proud I am of myself for being this organised 💁🏻‍♀️🤓

I still have to cut them up and sew them, but it shouldn’t be too long.

Stay tuned!

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