জয়যাত্রা
JOYJAYTRA
An Enterprise Project of ‘’RSHEDF’’
Rural Socio Health and Economy Development Foundation (RSHEDF) provide enterprise training and support. RSHEDF- has a number of commercial programmes that contribute to the sustainability of RSHEDF’s development programmes since returns from the commercial programmes are channeled back into RSHEDF’s development activities. These programmes i
nclude JOYJATRA, a retail handicraft brand; JOYJAYTRA is enterprise project of RSHEDF.
“Improving the lives of women in countries with high illiteracy rates also means improving the lives of the entire community.”
Empowering women is building a nation at large. Established in 2008, JOYJAYTRA is a fair trade organization dedicated to bring about positive changes in the lives of disadvantaged artisans and underprivileged rural women by reviving and promoting their craft. Reaching out to weavers, potters, jute workers, basket weavers, wood carvers, and more, JOYJAYTRA embraces and nurtures a diverse representation of artisans, 85% of whom are women. Near future, JOYJAYTRA will be the foundation upon which independent cooperative groups and family-based artisans market their craft, in an effort to position the nation’s handicraft industry on a world platform of appreciation and acknowledgement
Company Overview
In bengali JOYJAYTRA means win-journey…In our case a journey towards all that is colourful for poverty reduce and women empower . Our journey is to not only translate that in our art, fashion and lifestyle products but also poverty reduce and women empowerment. With 140 million people in Bangladesh, the more work there is the better. JOYJAYTRA also promotes Bangladeshi culture. Support our talented designers and crafts women and men. Hope you enjoy the win- journey
Eight Keynotes about JOYJAYTRA:
1. A support enterprise of Rural Socio Health and Economy Development Foundation (RSHEDF): 100% of the business surplus is invested back in improving the socio-economic standards of the marginalized people of different communities.
2. A socially responsible organization
3. Working as a platform, where independent cooperative groups and family-based artisans market their crafts
4. Currently working with 75 rural artisans, 85% of whom are women
5. Reinvented the traditional handicraft industry of Bangladesh
6. A flagship of Bangladeshi heritage and tradition
7. Each single product is a masterpiece that meets the sophisticated and modern taste of its target customers
8. Has good product lines
