Zero Fox Co

02/09/2026

Don't have tickets to the biggest rodeo in Belgium? We got your back! 🐎

The winner will be announced this Friday

02/09/2026

Less than a year ago we had the crazy idea to build the first European rodeo brand ever. Extremely proud and humbled to be able to support Gipsy Horses Rodeo Ghr as event sponsor 🤩

Welkom als Event Sponsor!

Een warme dankjewel aan ZERO FOX CO voor het vertrouwen in de Indian Summer Rodeo 2026!

Samen maken we er opnieuw een onvergetelijke editie van.
Bedankt voor jullie steun.
Samen staan we sterker!

04/08/2026

🤷🏻‍♂️

03/08/2026

We got your back! Send us a DM if you need magic to happen 📨

30/07/2026

Anybody can put a cowboy graphic on a shirt and call themselves a rodeo brand.

We’d rather build gear that actually works in the arena.

These chaps needed more than a cosmetic fix. We made them longer, replaced the worn tassels and rebuilt the lower-leg and ankle sections with significantly more padding: right where a pickup man needs protection most.

Extended. Rebuilt. Reinforced. Pickup-man proof.

This is what we bring to the table: embroidery, customisation, repairs and functional modifications made around the rider, the job and the abuse the gear has to take.

Got rodeo gear that almost works?

Bring it to us. We’ll make it earn its place in the arena.

27/07/2026

Dragging a shirt through arena dirt looks stupid.

Fair.

But the point was never to make a clean product video.

The point was to see what happens when the shirt meets dirt, friction, movement and bad decisions.

Because our gear does not get released just because it looks good in photos.

It has to earn the ZFC brand.

26/07/2026

The stupid part got the attention.

Now the useful part: what did the test actually show?

25/07/2026

Cowboys and cowgirls were never made by costumes, trends or hashtags.

They are made in cold barns, muddy arenas, long drives and the moments when quitting would be easier.

Here in Europe, the western way was not handed to us.

We built it. We fought for it. And we keep it alive: one rider, one ranch and one arena at a time.

We honour the traditions that came before us. We hold on to faith when the odds turn against us. And we carry the fortitude to get back up every damn time. We put our families and animals first.

Different countries. Different languages. Same code: Tradition | Faith | Fortitude

To the cowboys and cowgirls building European rodeo from the ground up:

This day is yours.

Long live the cowboy.
Long live the cowgirl.
Long live European rodeo.