Zero Fox Co

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Zero Fox Co

European Rodeo Brand
Arena-grade apparel for men and women with standards. Built to endure. Worn with purpose.
⬇️ Enter the Ranch

27/07/2026

Dragging a shirt through arena dirt looks stupid.

Fair.

But the point was never to make a clean product video.

The point was to see what happens when the shirt meets dirt, friction, movement and bad decisions.

Because our gear does not get released just because it looks good in photos.

It has to earn the ZFC brand.

26/07/2026

The stupid part got the attention.

Now the useful part: what did the test actually show?

25/07/2026

Cowboys and cowgirls were never made by costumes, trends or hashtags.

They are made in cold barns, muddy arenas, long drives and the moments when quitting would be easier.

Here in Europe, the western way was not handed to us.

We built it. We fought for it. And we keep it alive: one rider, one ranch and one arena at a time.

We honour the traditions that came before us. We hold on to faith when the odds turn against us. And we carry the fortitude to get back up every damn time. We put our families and animals first.

Different countries. Different languages. Same code: Tradition | Faith | Fortitude

To the cowboys and cowgirls building European rodeo from the ground up:

This day is yours.

Long live the cowboy.
Long live the cowgirl.
Long live European rodeo.

24/07/2026

Answer to the question: "What have you been doing all day?"

22/07/2026

The ZFC rodeo shirt arena abuse test happened.

Horse, rope, dirt and a serious lack of good judgement.

The full video still needs editing, but the short version is this: the shirt handled the test better than I did.

This was not a lab test. It was a real-world ZFC-style stress test to see how the prototype deals with dirt, friction, movement and general arena abuse before we take the next step.

Full test video coming next.

21/07/2026

From the chutes to the headlines: Ilona Bercx does it again!

Read the full article here: https://www.hln.be/westerlo/belgische-cowgirl-schrijft-geschiedenis-ilona-33-pakt-opnieuw-zilver-op-de-womens-ranch-bronc-championships~aa2deb01/?slug_rd=1

20/07/2026

The ZFC arena abuse test is complete.

Horse: fine.
Shirt: still standing.
Me: seasoned like a fekking brisket.

Now we inspect the damage.

Results coming soon.

Big thanks to Klenne Adriaens from aj.performance.horses to participate in this abuse 😅

20/07/2026

From Belgium to Cheyenne.

Ilona Bercx just rode her way to Vice World Champion at the Women’s Ranch Bronc Championships during Cheyenne Frontier Days.

Read that again.

A Belgian rider. On that stage. In that arena. Against the world.

This is exactly why ZFC exists: to support the riders who are putting European rodeo on the map, one ride at a time.

Proud doesn’t even cover it.

Congratulations Ilona. Vice World Champion.

Adres

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http://www.zerofoxco.eu/

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