Swizz The Label

09/04/2026

When I found out I was pregnant with my oldest son the first thing I did was start shopping. As a girl who grew up playing with dolls long past most kids my age, I was SO excited to start dressing him up. Then I saw the options in the boys sections and couldn’t believe my eyes. Girls got cute florals, matching moments with mom & solids with dainty frills … Boys got neons, dinos & silly dad phrases. The brands I defaulted to didn’t ship to Canada and weren’t accessible to me! So, I made my own. This brand will continue to evolve and grow as my style preferences do (and based on what my boys are into and love wearing), but the Foundation Joggers are the piece everything is based around. SO versatile, comfortable, can be dressed up or down and makes it look like your family has their s**t together leaving the house, even when it doesn’t feel that way 😂

09/04/2026

You get exactly who you were meant to get and oh myyyy gosh I wouldn’t have these crazies any other way 💙

Wearing new colours from our Fall Collection that is NOW LIVE. ✌🏼

09/02/2026

09/02/2026

The entire Fall Collection goes live THIS WEEK! But I have a feeling these jackets & matching family beanies might lead the charge on sales 🙌🏼

BTW!! Unlike puffy fall jackets, there’s no compressible air layer in sherpa 💨 CAR SEAT TIP: That means nothing to flatten out in a collision and leave the harness loose! As a Child Passenger Safety Technician, this is the jacket I’m comfortable putting my own kids in for the drive. Always do your own pinch test with your seat and harness… But I think this will be the one you reach for on repeat to avoid the on/off jacket sitch on chilly days!

09/02/2026

I LOVE colour. But I also love dependable, reach for on repeat staples that will get my kids through an entire season. Most parents don’t have time every morning to get those Instagram perfect outfits with complementary colours and tones on their boys before running out the door to activities. That’s just real life. And that’s what Swizz The Label is for. Easier options that all work together so whatever they walk out the door wearing looks appropriate for anything the day holds. From birthday parties to practices to school and beyond… You can build their closet with Swizz and rotate in some accent pieces that pop (which I’ve also got in the works for 2027)😉
But at the core… Swizz is built around the staples.
P.S. we’ve also got colourful options on our site that don’t fit like crop tops.

08/31/2026

The entire Fall Collection goes live THIS WEEK! But I have a feeling these jackets & matching family beanies might lead the charge on sales 🙌🏼

BTW!! Unlike puffy fall jackets, there’s no compressible air layer in sherpa 💨 CAR SEAT TIP: That means nothing to flatten out in a collision and leave the harness loose! As a Child Passenger Safety Technician, this is the jacket I’m comfortable putting my own kids in for the drive. Always do your own pinch test with your seat and harness… But I think this will be the one you reach for on repeat to avoid the on/off jacket sitch on chilly days!

08/30/2026

Creating a boys’ brand that isn’t all dinosaurs, trucks + race cars is actually pretty cool. 🤎

Because boys deserve cute clothes too.

08/30/2026

Who decided kids that were quiet were the “good kids” anyways? Kind ✔️ Considerate ✔️ Loud ✔️✔️✔️

Ease Sweatpants & Sweatshirts launch in 3 colours on September 1st! Perfectly oversized, unisex & ideal stretch for going hard on the playground.
(Plus, they’re soooo freaking soft)

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