Flatout Apparel Inc.

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Canada
Edmonton, AB
Flatout Apparel Inc.

Athleisure and casual wear for those that live life Flatout. How We Started:
Welcome to Flatout Apparel HQ! Fast forward and his vision has become a reality!

The brand was officially created by Jean-yves Jobin in Edmonton, AB (Canada) back in February 2017! Jean-yves idea to create an athleisure wear company stemmed from running his own personal training company (Flatout Fitness) for many years prior. His interest in clothing began when he noticed his clients complaining about poor materials they were wearing and the lack of quality choices out there!

So Jean-yves combined his passion for fitness with his love for creating to bring a whole new spin to the clothing market today. From the superior custom fabrics to the creative designs, Flatout Apparel goes above and beyond to create items that perform with all life's activities! Being one of the fastest growing athleisure brands in Canada today as they continue to bring top quality products to the market, impeccable customer service, and an amazing community that follows. Our Mission:
Is to create a brand that people are proud to wear by making products that are truly versatile with everything that we do! From everyday outing's, to sports, to work, to hobbies and everything in between. We strive to push the envelope and bring items to those that live an all or nothing lifestyle. We hope that every one of you gets to experience what it is like to be a part of the Flatout Family Community!

03/06/2026

Flatout turns 9 this year.

And honestly… this past year was one of the hardest we’ve ever faced.

Behind the scenes there were health struggles, burnout, a $20,000 manufacturing loss, and some really tough decisions about what the future of Flatout looks like.

For a moment it genuinely felt like everything we built over the last 9 years might slip away.

So instead of pretending everything is perfect, I decided to write about it.

The real story of what has been happening behind the scenes and why this year feels like a reset for us.

You can read the full story here:
https://flatoutapp.com/blogs/behind-flatout/year-9-the-reset

To help clear space for the next chapter we are also doing something we almost never do.

Our 9 Year Birthday Sale is live right now.

Some of the lowest prices we have ever offered and in many cases even lower than Black Friday.

This is also our chance to clear out a lot of remaining pieces before we focus heavily on developing the next generation of The Kora.

There are a lot of random sizes and older styles left across the site, including a bunch of smaller sizes that could be perfect for kids.

If you have been part of the Flatout community for a while and want to support what we are building next, this would honestly mean a lot.

Shop the 9 Year Sale here:
https://flatoutapp.com/collections/birthday-sale

Thank you to everyone who has supported Flatout over the years.

Every order.
Every message.
Every tag.
Every repeat customer.

It means more than you probably realize.

Here is to the next chapter.

Jean-Yves
Flatout Apparel

07/25/2025

The unpredictability of Summer weather deserves a jacket that can withstand it 😎

Perfect for a light layer, a rain storm, or just to amplify your fit - get your own Lux Jacket while you still can

05/30/2025

What I'm reaching for this summer ☀️👉🏼

What's been your go-to Flatout fit for warm weather?

04/29/2025

Light Jacket Weather >

Our go-to jacket is perfect for on the go - chilly mornings to cool evenings its got you covered 👌🏼

04/17/2025

This is not a drill 🚨
Spring is here! 🌷

But shhh don't scream it from the rooftops just yet, we don't want to scare it away 🤐
To best celebrate, you should fill your closet with new Spring tees like these 🤩 Perfect colours for every mood and the perfect light weight material for the you know what weather 🌞

And they are on Spring clearance! 😱

04/09/2025

If only we could wear this fit everyday to work ☁️

The comfort is unmatched and it's just so cute!

03/30/2025

Alberta: March 1st ➡️ March 30

Mother nature is really toying with our perception of when Spring is going to be officially here so in the meantime, we're cozying up in our favorite hoodies and binging Netflix 😉
Call us when the sunshine and warms this back ☎️

02/24/2025

Let's be real, we're all just waiting for the day we can wear shorts again.
So, why not get a head start?

These workout sets are perfect for all your summer adventures (or just looking cute while getting ice cream). 😉

02/18/2025

Dreaming of the days (yesterday) of snuggling up in my Sherpa and hiding from the cold 🥶

How rude of the long weekend is it that it ended?!
Petition to extend 🙏🏼

02/13/2025

In the spirit of love day approaching, here's some of our products we personally love 😍

Venture hoodie: wearing it as I type this
Affinity set: daily gym wear
Evolution jacket: staple zipup
Tees: stolen from
Flexx set: he looks 👌🏼
Carbon set: summer MUST
Lux Jacket: go to spring coat
Hats: cuz duh

Share your favorites below 👇🏼

02/09/2025

Peachy keen jelly bean 🍑

Every time we pack another one of these up, we fall more in love with this colour 😍
Perfect colour to add a pop of colour in your outfit and a pop and a half of comfort 😆

Would you rock this colour?

#

01/30/2025

Hoodie season keeps us pretty busy...but we can't forget about these favorites while we're all bundled up 😍

Don't sleep on these before the nice weather hits (we promise it's coming).

Shop now or regret later 🤷‍♀️🤷‍♂️

Address

Edmonton, AB

Website

http://www.flatoutapp.com/

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Our Story

Flatout Apparel is a Canadian (Edmonton, Alberta) based company that started off as a one man personal training business and grew into an idea to bring workout, and lifestyle clothing to the community. Fast forward a bit, and now our vision is becoming a reality! The definition of Flatout is to go as fast or as hard as possible, without hesitation or reservation... As true as this definition may be, Flatout to us means so much more. It means to never hold back and to never remain satisfied. It means to stray away from the every day "normal". To always stay hungry, and find that inner strength which allows you to push past any boundaries you never thought possible. Because the moment you are satisfied, is the moment you settle. Once you settle and remain content, is the moment you stop growing as a person. We at Flatout truly believe that you must always strive to be the greatest version of yourself possible.To be the loudest person in the room without saying anything at all. So no matter what your individual goals are in life.No matter how extreme, or how small they may be. Do NOT remain satisfied! Keep striving for greatness and approach all that you do Flatout! Then and only then will you find that all possibilities are limitless. Are you Flatout?! "Moving or working at top speed or with maximum effort."