03/21/2026
After a long and very honest reflection… I’ve decided to close my shop.
I loved creating. I loved designing. I loved bringing my dark, bookish ideas to life. My brain is constantly overflowing with concepts, aesthetics, quotes and visions — and MadMama was my playground for that creativity.
But behind the scenes, the reality was heavy.
The endless marketing. The SEO pressure. The aggressive competition on Etsy. The financial losses. The late nights working when I should have been sleeping. The time taken away from my family.
After 7 months and only a few sales, I had to face the truth: passion alone isn’t always enough to make a project sustainable.
So I’m choosing myself.
I’m choosing my peace.
I’m choosing my family.
And honestly… I’m choosing sleep.
To everyone who supported me, encouraged me, liked, shared, or believed in my creative universe — thank you. You made this journey meaningful.
This is not the end of my creativity.
It’s just me closing one chapter… before writing a stronger one. 🖤