House of Aurum

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House of Aurum Thoughtfully designed Jewelry, handmade bags & aisle-worthy accessories for ‘It girls’+ coastal souls
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24/06/2026

A very UNprofessional behind the scenes look at running my boutique

Please join me for all the dancing, dramatic reactions, garbage runs, the mountain of boxes, and me singing to the HEAVENS over new arrivals!!!

Everything is under control. Not really. But we fake it baby!! Let’s have a fun day.

23/06/2026

Part 2 of my completely reasonable plan to make a summer’s worth of jewelry before I have a baby

Today’s mission: BEADED NECKLACES BABAYYYY

Will I finish everything before baby arrives?
Unclear. I HAVE NO CHILL 😘

23/06/2026

Part 2 of my completely reasonable plan to make a summer’s worth of jewelry before I have a baby

Today’s mission: BEADED NECKLACES BABAYYYY

Will I finish everything before baby arrives?
Unclear. I HAVE NO CHILL 😘

Will there be an alarming amount of beaded necklaces ready for summer?
Absolutely.

Catch me turning tiny beads into neck candy while aggressively ignoring my due date

Things no one tells you about owning a jewelry shop:You’ll spend 20% of your time making jewelry and 80% of your time lo...
22/06/2026

Things no one tells you about owning a jewelry shop:

You’ll spend 20% of your time making jewelry and 80% of your time looking for the tool you just had in your hand.

But seriously I wouldn’t trade this little shop for anything!!!

20/06/2026

POV: Your baby is due in 3 weeks and your solution is to make an unreasonable amount of jewelry!!!

Welcome to my newest series:
“Let’s Make As Much Jewelry As Possible Before I POP

Will I finish the backstock?
Will the baby arrive first?
Nobody knows

Follow along while I race the clock (and my third trimester) 😂🩷

19/06/2026

Most women think they need a whole new wardrobe when really… they’ve stopped wearing the pieces that make them smile, especially accessories

The necklace that catches the light just right.
The earrings that make you feel a little more like yourself.
The ring that you love and it’s a little tarnished

Style isn’t about having 47 accessories or being naturally “good” at fashion

It’s about surrounding yourself with pieces that bring you joy

Because when you love what you’re wearing, getting dressed feels less daunting

That’s where personal style starts

18/06/2026

Me “Surely everyone knows I’m pregnant.”

Also me: strategically filming from the shoulders up for 8 months 😂

The secret is officially out. Baby #3 has been quietly tagging along behind every story, collection launch, coffee run, market day, and shop video this year.

A few weeks left until we meet this BEAUTY 🤍

17/06/2026

Spend a day in the shop together! With all raw audio and unfiltered thoughts 😂🩷

16/06/2026

If you’re new here… HI I’M ALANA!!! if plans go smoothly you’re going to be seeing MORE AND MORE content from our little boutique here in Lunenburg Nova Scotia. I am going through one of the most insane journeys of my life and I can’t help but share it with you. If you love to support small business, like girly TINGS and of course babies lol then you’re in the right place 💕✨

10/06/2026

Looking for your whimsy? She’s right here. Select quantities of our new gemstone charms, rings and necklaces available in store only ✨

Address

11 King Street Lower Level

B0J2C0

Telephone

+19022983580

Website

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