bigDAWGS promotions

bigDAWGS promotions Got BITE? Add electronic devices to your printed marketing products. Using electronic devices in marketing materials is an ever growing trend.

Over the years we have grown to offer a complete line of electronic devices which includes LEDs (flashing lights) and LCD video screens. They are used in a variety of applications such as printed cards, marketing material, product packaging, displays, signs, media kits, press kits, and more. Realizing this fact, bigDAWGS is dedicated to constantly developing new technologies and innovations for such devices used in marketing.

09/04/2026

🎯 MARKETING TEAMS & BRAND CREATIVES:

Are you constantly fighting with your print vendor because your ads lose all their "pop" on paper?

Stop blaming the vendor—blame the ink! To understand why your vibrant digital designs look so sad in print, we have to look at how color is actually built.

🔦 THE FLASHLIGHT: Your computer screen uses RGB. It shoots colored light directly into your eyes. It's an active light source.

🧽 THE SPONGE: Physical paper uses CMYK toner. Toner is a light filter. It sits there like a sponge and absorbs the light in the room.

You are trying to match a light-emitting screen using a light-eating sponge. It is like trying to make a room brighter by painting the windows black!

Watch the video to see this crazy science in action.

Did you ENJOY this? ♻️ Repost it. Send it. Follow 👉 bigDAWGS® 👈 for more inspiration.

09/04/2026

🚨 Marketers, Agency Owners & Retail Execs: If your print collateral isn't capturing data, you are throwing money into a landfill. "Dumb" print is officially dead. Welcome to the era where a physical sign tracks your customers like a Facebook pixel. 🤯 Today, bigDAWGS® Print Three are exposing the ultimate "Phygital" marketing hack that is rolling out across Canada.

In this clip, our CEO Eddie Davin ✅🔥 and Print Three Franchising President Andrew Hrywnak break down the absolute magic of foundational NFC print. We aren't just slapping a chip on a piece of paper. We are bridging hardware (premium print) and software (backend tracking) to create a marketing powerhouse.

Here is what happens when a customer taps our new NFC-enabled Review Stands:

🛡️ Instant Reputation Management: A tap launches a custom landing page. If the review is bad, it goes straight to an internal management form so you can fix it BEFORE it goes public.

⭐ Five-Star Acceleration: If the customer is happy, it funnels them directly to Google Reviews to boost your SEO.

🎯 The Ultimate Retargeting Hack: The exact second they tap, we capture their digital footprint. You can now serve them Google and Facebook ads based entirely on a physical, in-store interaction!

This is how you turn a piece of plastic sitting on a counter into a massive, data-harvesting digital ad campaign.

Watch the video to see Eddie Davin ✅🔥 demo exactly how this disruptive tech works. 🎥

👇 Are you still making your customers manually scan QR codes like it's 2020, or are you ready to upgrade to NFC? Let me know in the comments!

🚨 Attention Print Shop Owners: If you are still selling your services based on "speeds and feeds," you are losing deals ...
09/04/2026

🚨 Attention Print Shop Owners: If you are still selling your services based on "speeds and feeds," you are losing deals to shops that are telling better stories.

I had an absolute blast catching up with the incredible Joanne Gore alongside my amazing bigDAWGS colleagues, Marlene Fabro (bigDAWGS Print Three) and Trevor Joyce (bigDAWGS Iconica), at a GIRLS WHO PRINT CANADA social event! 🇨🇦✨
If you aren't familiar with Joanne (President of Joanne Gore Communications), she is an absolute powerhouse print evangelist and a masterclass in B2B marketing.

💡 The Ultimate Print Marketing "Hack"

Joanne constantly points out a massive trap that print companies fall into: when building websites or pitches, they focus entirely on themselves (their new press, their features, their throughput).

Her marketing framework is a brilliant growth "hack" to fix this. To truly connect with brands in a digital-first world, she challenges print businesses to strip away the technical jargon and clearly answer three simple questions:

1️⃣ Who do you help?

2️⃣ How do you help them?

3️⃣ Why does it matter?

🌟 Why It Matters

At bigDAWGS, we believe in the absolute power of storytelling through interactive, physical print. Having passionate advocates like Joanne leading the charge and teaching our industry how to position print in an omnichannel world is exactly what we need.

If you are struggling to generate demand or tell your company's story, you need to be following Joanne. Having the right marketing guide makes all the difference! 🤝

👇 Question for my network:

When a prospect lands on your website, do they see a list of equipment, or do they see how you can solve their problems? Let's discuss in the comments!

🚨 Attention Print Shop Owners: The most powerful asset in your production facility isn't your press. It's the partners w...
08/31/2026

🚨 Attention Print Shop Owners: The most powerful asset in your production facility isn't your press. It's the partners who stand behind it.

I had a fantastic time catching up with the brilliant Begum Walji of Konica Minolta, alongside my colleague Trevor Joyce (bigDAWGS Iconica), at the recent GIRLS WHO PRINT CANADA event! 🇨🇦✨

If you are in the print space and haven't connected with Begum yet, you are missing out. She is an absolute force in our industry.

💡 Beyond Speeds and Feeds

When print businesses look to upgrade their equipment, they often fall into the trap of only looking at the technical specs.

The true competitive advantage comes from aligning yourself with industry experts who actually understand the business side of print production. Begum exemplifies this perfectly. Her deep expertise with Konica Minolta’s cutting-edge technology, combined with her genuine passion for helping print providers scale and optimize their workflows, makes her an invaluable resource to the Canadian print community. 🚀

🌟 Championing the Industry

Beyond the technology, it is always incredibly inspiring to see strong leaders like Begum out in the community championing initiatives like Girls Who Print, supporting diversity, and pushing our industry forward.

If you are looking to elevate your print production and want to work with someone who truly understands the landscape, make sure you are following and connecting with Begum! 🤝

👇 Question for my network:

What is the most valuable trait you look for in an industry partner? Let's discuss in the comments!

08/30/2026

🚨 Creative Directors & Brand Managers: Your commercial printer is butchering your brand colors. And they know it. Standard CMYK print only hits 60% of Pantone colors. So those vibrant RGB hex codes your digital team designed? They look like dull, muddy trash on paper. Today, we are officially ending the print color compromise across Canada. 🇨🇦

In this video, we break down why modern digital-first design has fundamentally broken traditional print, and exactly how we just fixed it.

Modern brand guides start on screens. Designers use bright, glowing RGB hex codes. But when you send that file to a standard print shop, the translation fails.

Enter the Fujifilm Print US Revoria Press EC2100.

Here is what this massive rollout to the Print Three Franchising network means for your brand:

🔥 The Holy Grail of Color: By adding specialty 5th-color toners like Neon Pink and Green, we aren't just boosting saturation. We are hitting an unprecedented 93% of the entire Pantone library.

🔥 One-Click RGB Matching: Our advanced Digital Front End translates those "impossible" digital hex codes into flawless physical print with a single checkbox.

🔥 Zero Brand Compromise: Your physical packaging, mailers, and signage will finally match your digital website and mobile apps perfectly.

We are deploying this state-of-the-art print technology nationwide. We are even building a dedicated creative team to help national brands redefine their physical brand guidelines to finally match their digital presence.

Watch the video to hear Eddie Davin ✅🔥 and Andrew Hrywnak discuss why this is the biggest leap in retail print technology in decades. 🎥

👇 Drop a comment below—are you tired of your brand colors looking dull and washed out in print? Let us know your biggest printing nightmare!

08/30/2026

🗣️ Marketers & Print Pros: Stop sending garbage direct mail that goes straight from the mailbox to the recycling bin.

During my latest speaking engagement at the FSEA Digital Embellishment Conference 2026 in Nashville, I asked the crowd a very simple question...

"Who here likes colonoscopies?"

The answer? Nobody. It’s a taboo, uncomfortable subject. But what if you could make selling colon health... genuinely fun and impossible to ignore?

In this clip from my keynote, I break down exactly how one of our clients did the impossible. They didn't use boring pamphlets. They used sound.

Here is why this campaign worked so well:

👉 They leaned into humor: Creating a wise-guy character named "Wally A. Polyp."

👉 They used pattern interrupt: A printed mailer that literally speaks to you when opened.

👉 They merged physical and digital: Embedding a custom voiceover MP3 directly into a sound chip inside the card.

The result is an interactive masterpiece that builds awareness through entertainment.

If you aren't using sound embellishments to bring your print campaigns to life, you are leaving attention—and engagement—on the table.

Watch the clip below to hear Wally A. Polyp in action. 🔈👇

08/30/2026

B2B Marketers & Agency Owners: Your "cutting-edge" digital campaigns are completely invisible. If you want to close high-ticket deals, you must ruthlessly invade your prospect's physical space. Stop fighting the algorithm and put a television directly in their hands. 👇

We call it "Phygital" Marketing—the exact point where premium physical touch meets frictionless digital conversion.

Watch the video below. This isn't a standard paper flyer that gets tossed in the trash within 5 seconds.

Here is exactly why this piece converts at numbers that break standard marketing benchmarks:

🔥 SENSORY OVERLOAD The moment they touch it, they feel the raised UV texture and the premium gold foil. Neuroscience shows physical touch increases purchase intent by 50%.

📺 ZERO-FRICTION VIDEO You open the cover, and the pitch automatically starts playing on a built-in LCD screen. No links to click. No buffering. Viewers retain 95% of a message watched in video versus 10% in text.

📲 THE NFC "KILLER STRIKE" We embedded an NFC chip directly into the paper. The prospect simply taps their smartphone to the gold icon—NO app required.

Within milliseconds, they are instantly transported to a custom digital portal where they can: 👉 Call us with one click 👉 Start a live chat immediately 👉 Send an email without typing the address 👉 Browse our social channels and portfolio

You are collapsing the entire sales funnel into a single, luxurious physical object.

When you target the C-Suite, you don't send a PDF to their spam folder. You send a high-end experience they can't ignore.

Are you still relying 100% on digital to close your biggest deals, or are you ready to bridge the gap?

Drop a 📲 in the comments if you want to see how we can build one of these for your next high-ticket campaign!

08/26/2026

I just told a room full of print experts in Nashville that their magazines belong in the trash. 🗑️

Unless they are doing THIS. 👇

Marketers, Publishers, and Print Innovators — listen up, this is for you.

During my recent speaking engagement at the FSEA Digital Embellishment Conference 2026, I pulled out something that completely disrupted the room: The LED Magazine Insert.

Let's be brutally honest about the average print publication:

❌ You receive it.

❌ It sits on your desk for a week or two.

❌ It goes straight into the recycling bin.

But what happens when your prospect opens a page and a high-definition video immediately starts playing? The entire game changes.

📈 READERSHIP MULTIPLIES INSTANTLY

You don't hide something this cool in your desk drawer. You walk it around the office. You show your colleagues. One single insert just skyrocketed your brand's readership 5x to 10x because of the sheer novelty.

♻️ THE LIFECYCLE BECOMES INFINITE

Are you going to throw away a working digital screen? Absolutely not. I wouldn't either. It becomes a permanent desk fixture, keeping your message in front of your target audience indefinitely.

Print isn't dead. It just needed a massive upgrade.

Would you throw this magazine out? Let me know in the comments. 🛑

Walking through the entries at the 33rd Annual FSEA Gold Leaf Awards left me genuinely speechless. It’s rare to be stopp...
08/24/2026

Walking through the entries at the 33rd Annual FSEA Gold Leaf Awards left me genuinely speechless. It’s rare to be stopped in your tracks by a piece of paper, but the sheer craftsmanship and artistry on display this year is beyond inspiring. This isn't just manufacturing; this is pure, tactile art.

Massive congratulations to all the 2026 winners. Your work is a beautiful reminder of why so many of us fell in love with this industry in the first place. Thank you for pushing the boundaries and setting such a ridiculously high bar for the rest of us.

Which of these pieces catches your eye the most? Let me know below! 👇

08/24/2026

🌊 ATTENTION: Print Shop Owners, PSPs, & Print Industry Suppliers 🌊Are you terrified of your most experienced staff retiring? You aren't alone (Fuji and Xerox were panicking, too).
The print industry is facing a massive "Silver Tsunami," and here is why it matters to you. 👇

A corporate breakup is hard enough. But doing it during a global crisis? Absolute nightmare fuel.

In Part 3 of this educational series, we look at the massive pain points that forced Fuji and Xerox to pivot:

📉 Global print volume dropped by 5 TRILLION pages in just 5 years. 📉

👴 The average age of a lead operator is now approaching 60 years old. 👴

⚙️ Decades of hands-on, mechanical know-how are walking out the door every day. ⚙️

You can't just sell "metal boxes" anymore when no one knows how to run them. A massive strategy shift was required.

Watch Part 3 below to see the crisis unfold. 🎬

🔗 Catch the FULL documentary in my main post here: https://www.linkedin.com/posts/edgardavin_the-commercial-print-market-just-lost-5-trillion-ugcPost-7445088658950512640-6UA7?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAIALikBpR-PFSsVZUv6-3-3HMpxfl2v_bY

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