05/26/2021
This position will be responsible for defining, executing and continuously optimizing the marketing strategy and tactics that will drive leads and conversions through the the marketing funnel.
What You will do:
Work closely with the existing growth marketing team to understand all performance marketing channelsā best practices, identify gaps across channels and countries and come up with new ideas of marketing optimization tools.
Craft a coherent product vision and ex*****on strategy for your team to achieve product adoption for Ad optimization among marketing managers globally who will be using your product
Partner with engineering and marketing to drive the development of key capabilities and technologies (e.g. ad automation) Work closely with the marketing team to understand marketing problems and priorities.
Work closely with the existing growth marketing team to understand all performance marketing channelsā best practices, identify gaps across channels and countries and come up with new ideas of marketing optimization tools.
Stay up-to-date on current and upcoming innovations and capabilities in mobile advertising with specific regard to real time bidding, creative and campaign automation, etc.
Guide your team to either buy or build ad optimization tools that rapidly attain internal product-market fit and widespread adoption among those responsible for making Didi grow
Internalize and deeply understand Didiās growth strategy ā and then align your teamās mission and roadmap with this direction
This means being constantly biased towards action, knowing the data, being in the details, setting a high bar and building strong collaborative relationships with other teams, thinking boldly, disambiguating, always thinking of the customer first and rapidly iterating towards something demonstrably awesome
What we are looking for:
Experience with Facebook/Google ads required; experience managing mobile user acquisition strongly preferred (including experience with mobile DSPs, Snapchat, Twitter, etc.)
Strong cross-functional skills and experience working with product, engineering, creative and analytics teams
Deep understanding of the ad-tech ecosystem and all of the entities that are utilized by a publisher, including brand safety and contextual solutions, DMP, advertising measurement, audience data and major ad platform APIs.
Capable of blending user needs, business goals, and competitive pressures, with the ability to convert those into product requirements and priorities
Successfully communicates with a diverse set of technical and non-technical stakeholders
Deep understanding and appreciation for both business and technology components of AdTech and Martech
Analytical, data driven decision-maker
Expert in creating and launching marketing strategies designed for Results Driven Growth in multiple channels, mediums and content, . The Marketing Manager will collaborate with cross-functional teams including Product, Analytics, Operations, Design, Employee Engagement and Communication.
A highly creative person and will fit someone best who āthinks outside the boxā and possesses a test and learn mindset.
Seniority level
Entry level
Growth Potential
Fully commission based, therefore income potential commeasures with your campaignās contribution to the Net Revenue which is a measure of [SALES less { returns, sales & marketing expenses} ] generated with your campaign & marketing efforts.
Therefore, if you can run your campaigns effectively, efficiently and frugally to generate revenue, you get a higher income share for that campaign. You have the potential to run multiple campaigns, in multiple market segments, demographics and regions. Income potential can grow as far as your imagination can stretch to optimize campaign revenues.
