ALEMI.Zurich

ALEMI.Zurich Discover ALEMI: premium leather business handbags for women. Minimalist design, smart functionality and Italian craftsmanship.

Designed in Switzerland, handmade in Italy to last a lifetime.

Happy Mother‘s Day 🤍
10/05/2026

Happy Mother‘s Day 🤍

26/04/2026

Did we tick all the boxes for a working mum bag?
So happy to share a bit more about the BELLEVUE.

Any open questions?
Save this post, this beauty launches Tuesday.

24/04/2026

Some days, you just need your hands free.
We built BELLEVUE for the days that ask everything of you – and for the launch, we wanted it to arrive with something meaningful.
Together with Medela – the leading breast pump brand– 25 BELLEVUE orders receive a complimentary Medela „Motion InBra“ breast pump. All remaining orders can choose a Medela sample set.

Because some new chapters deserve a proper welcome.

Early Access starts tomorrow. Sign up via the link in bio.

*Only available in Germany and Switzerland. Early Access starts tomorrow in our Zurich store, on Sunday online. Sign up via the link in bio.

Who can relate? Being a working mom can feel like you’re doing two full-time jobs at once and still questioning if you’r...
23/04/2026

Who can relate?

Being a working mom can feel like you’re doing two full-time jobs at once and still questioning if you’re doing either one right.

We’re hosting an intimate evening at our Zurich store for women who are navigating exactly that.

A space to share, connect, and have honest conversations with other women who get it.

• Panel talk with women balancing career & motherhood
• Open conversations & exchange
• Drinks & a relaxed atmosphere

May 7th, evening
ALEMI Store, Zurich

If you’d like to join, comment with a short message and tell us why this event resonates with you.

We’ll invite a small group based on this - to make sure it’s the right mix of women in the room.

We’d love to create a space where you can just be: not perfect, not “balanced”, just real. 🤍

22/04/2026

When cutting this video I realized how much time we invested into this development. The ‚general‘ idea and concept was so quickly done and I think, that’s the point when most brands release their bags.
For me the always biggest challenge is to make the bag functional without it being too obvious.

So we go the extra round, again and again, until we get it right. I can’t wait for the release on Tuesday.

Early access via link in bio.

22/04/2026

Our BELLEVUE got an upgrade. Official launch is next Tuesday, early access via link in bio.

22/04/2026

Our BELLEVUE received an uplift. Official launch is next Tuesday, link in bio.

Anything that surprised you?

When I was pregnant, I asked you what a diaper bag should be able to do. You answered. I read every single comment and a...
21/04/2026

When I was pregnant, I asked you what a diaper bag should be able to do. You answered. I read every single comment and added a few requirements of my own.

The result looked a lot like a Swiss army knife. Which, honestly, felt right.

Multiple prototypes and a lot of testing later: The BELLEVUE is ready for a (re)introduction.

It’s been my most-used bag since my daughter was born and I’m finally confident enough to bring it to you.

Official launch: Tuesday.
Early access via link in bio or in-store on the 25th.

20/04/2026

SEEFELD MINI vs HELVETIA: which one is the winner?

20/04/2026

The BELLEVUE is coming back. Who can still remember her from the early days?

Spotted: here on insta and on the streets. The last image is simply too unreal. Those image are always such a ‚pinch me‘...
19/04/2026

Spotted: here on insta and on the streets. The last image is simply too unreal.

Those image are always such a ‚pinch me‘ moment for us. Bags spotted all over the world, and across so many different people. Our heart is full.

P.s. we have a slack Channel so please send us your spotted photos or even better: connect with each other 🤍

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Storchengasse 6
Zürich
8001

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