The Shyguy

The Shyguy Everything that’s good, needs to be better. That’s why Philosophy needed to become THE SHYGUY.

improved version of the same philosophy, but louder,
bolder and not shy at all.

Filozofija nude&Shy kampanje je da se moda ne odvaja od nege, već da sa njom funkcioniše kao celina.Haljine, kupaći i sw...
04/09/2026

Filozofija nude&Shy kampanje je da se moda ne odvaja od nege, već da sa njom funkcioniše kao celina.

Haljine, kupaći i swimwear su u stalnom odnosu sa kožom koja je već negovana i zaštićena.

nude&rude x The ShyGuy

An outfit that changes the way you move — before you even notice it. There’s something in the contrast, the way the Seen...
02/09/2026

An outfit that changes the way you move — before you even notice it. There’s something in the contrast, the way the Seen Body stays close, almost secretive, while
the Bohemian Pants move freely, like they don’t answer to anything.

Not loud, not obvious — just that quiet pull.
The kind that lingers a little longer than it should.

Lagana, prozračna i fluidna. Siren Dress.Haljina koja daje slobodu u pokretu, dok forma ostaje jasna i definisana u svak...
31/08/2026

Lagana, prozračna i fluidna. Siren Dress.

Haljina koja daje slobodu u pokretu, dok forma ostaje jasna i definisana u svakom trenutku.

nude&rude x The ShyGuy

The campaign removes the distance usually placed between the subject and her image. Instead of idealization, it offers s...
29/08/2026

The campaign removes the distance usually placed between the subject and her image. Instead of idealization, it offers structure—short, exact insights into who she is beyond the frame.

These are not aspirational figures, but fully formed individuals captured mid- process. What you see is not the full story, but it’s enough to understand the
point.

When it comes to bridal, the most important thing is how you feel in it. Not transformed intosomeone else, but more like...
27/08/2026

When it comes to bridal, the most important thing is how you feel in it. Not transformed into
someone else, but more like yourself than ever.

Pieces that doesn’t overpower the moment, but lets you step into it naturally — calm, certain,
and completely present.

A dress that stays close — a single, uninterrupted line that follows the body like it already knows it. Spell Dress does...
25/08/2026

A dress that stays close — a single, uninterrupted line that follows the body like it already knows it. Spell Dress doesn’t hold back — it reveals in fragments, just enough to keep the tension.

Svi donji delovi iz nude&Shy kolaboracije dolaze u dve opcije, kao izbor između dva načina na koji isti bikini stoji na ...
23/08/2026

Svi donji delovi iz nude&Shy kolaboracije dolaze u dve opcije, kao izbor između dva načina na koji isti bikini stoji na telu.

N**e predstavlja plići kroj, otvoreniji i izloženiji, dok Shy donosi dublji, duplo postavljeni kroj sa više pokrivenosti.

Choose wisely. N**e or Shy?

It doesn’t give itself away at first. The Vow Skirt keeps everything restrained, almost too controlled — like it’s holdi...
21/08/2026

It doesn’t give itself away at first. The Vow Skirt keeps everything restrained, almost too controlled — like it’s holding something back on purpose. The front stays
clean, composed, untouched.

And then you turn — and suddenly, it’s not subtle anymore.

Ni dnevna, ni večernja, Siren postoji van te podele.Ista silueta ostaje nepromenjena u formi, dok se sve oko nje menja. ...
19/08/2026

Ni dnevna, ni večernja, Siren postoji van te podele.

Ista silueta ostaje nepromenjena u formi, dok se sve oko nje menja. Svetlo, trenutak i način na koji je doživljena. Ono što se pomera nije ona, već
percepcija kroz koju je vidimo.

nude­ x The ShyGuy

Basic, but not. Rebel Pants and the Negroni Tee — a combination that feels effortless, but never accidental.There’s a ce...
17/08/2026

Basic, but not. Rebel Pants and the Negroni Tee — a combination that feels effortless, but never accidental.

There’s a certain tension in it, something quietly bold, slightly undone, and just provocative enough to hold attention without asking for it.

Address

Tc Galerija ( Designer District) 1st Floor/Bulevar Vudroa Vilsona 12
Belgrade
11000

Opening Hours

Monday 09:00 - 22:00
Tuesday 09:00 - 22:00
Wednesday 09:00 - 22:00
Thursday 09:00 - 22:00
Friday 09:00 - 22:00
Saturday 09:00 - 22:00
Sunday 09:00 - 22:00

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