Samsøe Samsøe

30/05/2026

Chosen by the players

For the first Samsøe Samsøe x Herrelandsholdet capsule, each player chose their own looks in close dialogue with the Samsøe Samsøe team. The result is a fluid Scandinavian uniform that embodies Danish design and pays homage to the value of personal style.

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Valgt af spillerne

I forbindelse med den første Samsøe Samsøe x Herrelandsholdet-kollektion har hver spiller selv sammensat sit eget look i tæt dialog med Samsøe Samsøe-teamet. Det samlede resultat er en fleksibel, skandinavisk garderobe, der forener dansk design med en hyldest til hver spillers personlige stil.

27/05/2026

A new era begins tomorrow.

12/05/2026

Guests waiting for our community event in Madrid to begin…

Video by

12/05/2026

27/04/2026

strolling around town with her Herø Bag

31/03/2026

Herø in the city

18/03/2026

The Herø Bag; seen in the streets of Copenhagen.

Video by creative collective

07/03/2026

takes to the newly opened Samsøe Samsøe pop-up, in the heart of the Marais, Paris - unveiled during Paris Fashion Week.

Created to mark the new chapter for the brand, the space celebrates the launch of The Herø Bag: a sculptural new silhouette - as well as other key styles from the SS26 collection - designed in Copenhagen under the direction of Head of Footwear & Accessories, Naima Chamberlayne.
�The Paris pop-up is open to the public throughout Paris Fashion Week and into early April. Make sure to visit at 119 rue Vieille du Temple, 75003 Paris.��Video by

02/05/2025

We are introducing our first-ever brand ambassador: Madeline Argy. The British talent is the face of 'SUMMER CAMP', our Pre-Autumn 2025 campaign.

Set against a surrealist, stark white background, the campaign conceptualises classic summer (and camp) activities. Through the almost paradoxical combination of outdoor gear with an indoor setting, the attention is directed away from the activities itself and instead towards Madeline and the styles of the collection.

Showcasing our sportier silhouettes as well as the contemporary layering looks we are known for, 'SUMMER CAMP' proves that the Pre-Autumn 2025 range offers the perfect essentials, no matter if it is nature or the centre of the city that you are spending your summer in.

Read more here: https://lnkd.in/dGusVpg2

18/03/2025

The 'AT THE CORE' campaign shines a fresh light on our Basic collection. Going back to the roots of this signature range, the red elements of the campaign offer a subtle nod to the previous graphic identity of the line. Its goal stays the same: providing foundational essentials that work for everyone. This is also underlined by the people we lensed for this campaign, who add their personal touch – and name – to our Basic collection.