28/05/2026
One thing I've learned as a bag designer is how personal bags really are.
We often don't think much about them.
Yet they are one of the things we use most.
They follow us through workdays, travels, celebrations and everyday routines. Quietly carrying the things we need — and often some of the things we value most.
For some people, one bag is enough.
For others, a bag becomes part of personal style. Something familiar. Something that simply feels right.
Perhaps that's why I have always been drawn to designing bags.
Not because they are fashion statements.
But because they become part of everyday life.
— Stina, founder of Hymness