ASMA is a new concept
it's an Egyption brand inspired from the Arabic modern culture, ready to wear ( specially Abaya & caftan ) with an elegant touch of haute couture. (with an elegant touch of fine detailing, and hand craft)
Founded by fashion Designer Asma Al Jameel, she achieved the stylist diploma and professional form draping from the fashion design center (FDC). Following her dream and
lifetime passion, ASMA was launched in 2012 as a brand reflecting culture and modernity. ASMA reflects the designer’s love for colors, textures and details; all are mixed and matched with the designer’s artistic twist offering bold, strong, elegant designs. ASMA combines luxury fabrics and comfortable silhouettes, both embellished with unique accessories, handmade embroidery and cultural crafts. OUR MISSION:
ASMA believes in freedom, we aim to offer timeless designs that are convenient and comfortable. Our pieces are cosmopolitan and visually attractive, reflecting the hidden beauty of our client. ASMA designs are a proof that our middle eastern traditions and identity are powerful and influential enough to go global. We adapt our traditional crafts to international seasonal trends, not forgetting our Arabic spirit. THE FUTURE VISION:
we aim at offering designs that would set the trends and go global, we want to be followed and reach a market leading position, instead of following international brands. OUR TARGET CUSTOMER:
The target is the lady between 30-45 she is confident, unique, modern and liberal. She might be a fashion blogger, writer, actress, presenter or an events planner. Being an entrepreneur fashion designer isn't easy so we stressed on some objectives to improve the brand starting with sketches till photo shoot. Working with experts in different fields including fashion consultation, marketing, branding and production incubator.
