OWN - Only What's Necessary

OWN - Only What's Necessary Creators of innovative and progressive mountain bike footwear.

October 2016...we shipped our first pair of FR-01’s. Since then it’s been a crazy ride, the footwear business is a tough...
25/11/2018

October 2016...we shipped our first pair of FR-01’s. Since then it’s been a crazy ride, the footwear business is a tough one for small brands and we feel lucky to have made it through until now, we could not have done it without the ongoing support of our customers.
Over the last six months the emails have been flooding in asking when the shoe will be re-stocked....well...unfortunately the FR-01 will no longer be produced once these remaining pairs have gone.

However...work is underway on some exciting new developments for 2019. Because we like to do things obsessively here (nothing to do with habitual procrastination!) we don’t expect new products to be ready until Summer 2019. But rest assured, something exciting has been cooking at our design studio in the French Alps. Expect some evolution in materials, grip and modular offerings and a continuation of our purpose built best-fitting MTB footwear.

Thanks for your continued support

OWN team.

BLACK FRIDAY OFFER. If you are lucky enough to be a size 260mm / 270mm then you can grab a pair of FR-01 for the bargain...
23/11/2018

BLACK FRIDAY OFFER. If you are lucky enough to be a size 260mm / 270mm then you can grab a pair of FR-01 for the bargain price of only €80.

The  boys paid us a recent visit to the OWN design lab and to shred the local trails around lake Annecy. Check out the f...
24/10/2018

The boys paid us a recent visit to the OWN design lab and to shred the local trails around lake Annecy. Check out the full video edit and photo journal over at PinkBike.com now - link in our bio

Midsummer trail dust deployment -  crew, fast and focused in Southern France.
13/07/2018

Midsummer trail dust deployment - crew, fast and focused in Southern France.

Shaping the future
28/06/2018

Shaping the future

Mom jeans compatible! TS-001 Organic clean cotton summer tee
27/06/2018

Mom jeans compatible! TS-001 Organic clean cotton summer tee

TS-001 Ambassador T-Shirt is now shipping to US, Canada, Australia & New Zealand. Also available throughout Europe via o...
15/06/2018

TS-001 Ambassador T-Shirt is now shipping to US, Canada, Australia & New Zealand. Also available throughout Europe via our online store.

The TS-001 100% organic cotton T’s have landed and are ready to ship! Available in two colours. Store link in our bio.  ...
14/06/2018

The TS-001 100% organic cotton T’s have landed and are ready to ship! Available in two colours. Store link in our bio.

TS-001 Organic cotton Ambassador tee... If you are diggin’ what we are doing and want to support the brand as we develop...
08/06/2018

TS-001 Organic cotton Ambassador tee... If you are diggin’ what we are doing and want to support the brand as we develop new products...then bag one of these bad boys over at our online store starting next week.

Coming soon: organic cotton freshness...
04/06/2018

Coming soon: organic cotton freshness...

The design process is messy!
16/05/2018

The design process is messy!

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Pringy

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