Suri & Sim

02/06/2026

A new designer has arrived at Suri&Sim ✨

We're thrilled to introduce Deepika Chadha to our growing collection of carefully curated brands.

Inspired by India's rich heritage, culture and craftsmanship, Deepika Chadha creates timeless occasionwear that celebrates individuality and self-expression. Her collections blend contemporary silhouettes with intricate detailing, luxurious fabrics and an effortless elegance that feels both modern and enduring.

As always, we've handpicked a selection of our favourite pieces, chosen for women who appreciate beautiful craftsmanship, flattering silhouettes and styles that stand the test of time.

Everything we bring into Suri&Sim is selected with intention, and Deepika Chadha perfectly aligns with our vision of offering unique, elegant and contemporary occasionwear for the modern woman.

Coming soon to the boutique... and we think you're going to love them as much as we do ✨️

23/04/2026

The most beautiful colour is the one that brings you to life ✨️

Soft tones, effortless silhouettes, and pieces that just feel right. Because when you feel good in what you’re wearing…it shows 🩷

Visit us in-store to experience the collection.

📍Suri&Sim
First Floor Soho Central (inside Badial's)
196 Soho Road, Birmingham, B21 9LR

02/04/2026

A sign of whats coming ✨️

Official Opening ✨️
Saturday 4th April 2026
12pm to 6pm

📍First Floor, Badials - Soho Central Plaza,
196 Soho Road, Birmingham, B21 9LR

01/04/2026

It’s time… ✨

Almost 10 years in the making… and I’m finally here.

I’ve stepped away from my corporate 9-5 to follow what truly fulfils me, and I’m so proud to finally share…

Suri&Sim is opening its first retail store ✨️

Named after my daughters - my inspiration, my purpose, my why 🤍

For years, this vision lived quietly in the background. Even in my corporate routine, I knew I was meant to create something more expressive, more cultural, more me.

There were moments of hesitation and doubt, moments of waiting… but I never let go of it. And now, it’s real.

A curated take on Indian fashion - fresh, modern and refined. Not your typical traditional, but still rooted in who we are.

This is more than a store. It’s years of ideas, risk and belief brought to life.

Official Grand Opening ✨️
Saturday 4th April 2026
12pm to 6pm

📍First Floor, Badials - Soho Central Plaza,
196 Soho Road, Birmingham, B21 9LR

10 years in the making... and we’re only just getting started ✨️

20/03/2026

A new look for Suri&Sim ✨

This refresh marks the beginning of a new chapter - one we’ve been dreaming of for a long time.

There’s something beautiful taking shape behind the scenes… and soon, we’ll finally be able to share it with you!

Stay tuned 👀✨️

Brand Partner:

24/09/2025

Two ways to do Indo-Western glam ✨

🌸 A chic floral print cape + crop top + skirt set — effortless, flowy, and oh-so-modern.

💜 A dreamy lilac lehenga with a sparkling finish — where tradition meets a touch of contemporary shine.

Which one is your vibe?

04/09/2025

Intricate hand embroidery, soft sequin work, and a dreamy corset silhouette — this lehenga is timeless for destination celebrations ✨

With new autumn and evening pieces also in, there’s something for every style and season.

📩 DM to view the full collection ✨️
📍 Sutton Coldfield

06/08/2025