WAG & WOOL

WAG & WOOL 🌱 Not all dog clothing is created equal, ours is 100% natural, breathable and made in the UK - INSPIRED BY SHEEP. MADE FOR DOGS 🐑🐕

What a trooper you are Watson ❤️❤️
23/06/2026

What a trooper you are Watson ❤️❤️

Our commitment.To create dogwear from materials that are kinder to skin, kinder to fur and kinder to the planet.In 2025,...
23/06/2026

Our commitment.

To create dogwear from materials that are kinder to skin, kinder to fur and kinder to the planet.

In 2025, the materials we used were:

60% British wool
30% Merino lambswool
10% Recycled cotton

Because raising the standard of dogwear is our purpose.

Who do you think is the MOST spoilt dog?Work from home dog Empty Nester’s dog The D**K dogThe adventurer’s dogThe break-...
14/06/2026

Who do you think is the MOST spoilt dog?

Work from home dog
Empty Nester’s dog
The D**K dog
The adventurer’s dog
The break-up dog
The dog person’s dog
The family dog

Did we miss any out?

Meet Lady, the muse behind Fable & Mirth 🤍Each Saturday we introduce a new resident dog from an independent business we ...
13/06/2026

Meet Lady, the muse behind Fable & Mirth 🤍

Each Saturday we introduce a new resident dog from an independent business we admire, shining a light on both the businesses and the dogs that inspire them.

For 13 years, Lady has been at the heart of .

Many of the illustrations, greeting cards and designs found throughout the shop have been inspired by her over the years.

When she’s not greeting customers from her pink velvet bed, she’s quietly influencing the creative direction of the business, proving that inspiration can come in the fluffiest of forms.

Patient, charming and endlessly photogenic, Lady has become woven into the story of Fable & Mirth itself.

Meet Komi, the unofficial studio manager behind Charlotte Godfrey’s creative world 🤍Each Saturday we introduce a new res...
06/06/2026

Meet Komi, the unofficial studio manager behind Charlotte Godfrey’s creative world 🤍

Each Saturday we introduce a new resident dog from an independent business we admire, shining a light on both the business and the wonderful dogs that support them.

Komi belongs to the talented artist behind our Tails of Scotland collection.

No two days are ever quite the same. One moment he’s supervising paintings in the studio, the next he’s accompanying Charlotte to art classes, markets and creative events.

He’s also known for overseeing stock checks, greeting customers and occasionally offering his expertise , where he takes customer relations very seriously.

Like many resident dogs, Komi has quietly become part of the business itself. A constant companion, trusted assistant and enthusiastic supporter of every new project.

If you know a resident dog, or have one of your own, we’d love to hear their story.

Strangers united by a shared love of dogs.Nobody tells you this when you get a dog.You think you’re welcoming a new comp...
31/05/2026

Strangers united by a shared love of dogs.

Nobody tells you this when you get a dog.

You think you’re welcoming a new companion into your life, but somehow they introduce you to a whole community of people you would never have met otherwise met.

This is from Finland 🇫🇮

Odin and his owner have become much-loved members of the Wag & Wool community. What started with a wool dog jumper became the kind of connection that only dog owners seem to understand.

It’s one of the unexpected joys of dogs.

They have a way of bringing people together.

Whether they’re around the corner or hundreds of miles away, a shared love of dogs can turn complete strangers into familiar faces ❤️

Meet Juno, the unofficial style director behind Casa Ru 🤍Each Saturday we’ll introduce a new resident dog from an indepe...
30/05/2026

Meet Juno, the unofficial style director behind Casa Ru 🤍

Each Saturday we’ll introduce a new resident dog from an independent business that we admire, shining a light on both the business and the amazing dogs that support them.

Juno has been part of .co.uk since the very beginning.

Usually found asleep behind the desk, she’s often so quiet that customers don’t even realise she’s there, unless, of course, she hears a rustle that could possibly resemble a treat packet.

As a brindle whippet, she naturally gravitates towards the bolder prints in the shop and has an excellent eye for a statement piece.

Alongside offering moral support, occasional business advice and unwavering cheerleading, she’s quietly become part of the daily rhythm of Casa Ru.

More often than not, you’ll find her behind the counter while the shop goes about its day.

If you know a resident dog, or have one of your own, we’d love to hear their story.

We’ve already collected some wonderful submissions and can’t wait to share more of the dogs that make independent businesses feel like home ❤️

28/05/2026

Dogs understand the difference between manmade and natural 🌱

The pet shop is full of fast fashion for dogs, so we offer the opposite 🐕

Meet Odi 🤍The calming energy behind .studio Each Saturday we’ll introduce a new resident dog from an independent busines...
23/05/2026

Meet Odi 🤍

The calming energy behind .studio

Each Saturday we’ll introduce a new resident dog from an independent business that we admire, shining a light on both the business and the amazing dogs that support them

Odi is a nervous soul that never expected to become such a comforting presence in the salon.

Odi proves that being shy is more than ok, it’s what makes him so special.

His gentle nature creates a space where people feel accepted, understood and completely at ease, usually alongside the soundtrack of a little snoring concert somewhere in the corner.

If you know a resident dog or if you have one please contact us if you would like to feature.

We have some fantastic stories to tell already and we have loved receiving them so far ❤️❤️

19/05/2026

The natural difference, your dog can feel 🌱

Pure wool = pure comfort

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Brighton And Hove

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