Yes Friends

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Yes Friends

We exist to make ethical clothing affordable and transform the fashion industry. Small goals 🎉

05/06/2026

Today, we’re releasing our first ever skirts (and another dress) 🧡

29/05/2026

Today, we’re releasing a new graphic T-shirt collection. But first, let us tell you about a tradition that should be in every country.

The caffè sospeso translates as a ‘pending’ coffee. And it’s a tradition that goes back to mid-20th century Naples.

How it works is pretty simple: If someone is feeling happy, they buy two coffees, but only drink one.

This leaves a ‘pending’ coffee. Then someone else, perhaps a little down on their luck, might arrive later and ask if a caffè sospeso has been paid for. If it has, they are served coffee for free.

It’s an anonymous act of kindness and solidarity.

And you could say it’s part of La Vita Generosa...

Arriving in four styles and printed onto colours like Amalfi Blue, La Vita Generosa is our newest collection of graphic T-shirts.

It's a little celebration of Italian generosity with sardines and sun emblems that look right at home in a Sicilian town, where the stonework and faded signs look like they haven’t changed since 1966.

It’s the kind of place where hustle doesn’t really exist. Just plenty of olives and sardines. La Vita Generosa or The Generous Life, is a simple motto we believe will transform the fashion industry. As simple as buying a caffè sospeso on a sunny day in Naples.

14/05/2026

Today we’re releasing what many of you were crying out for in our survey a couple of weeks ago (we think one of you might have actually been crying).

“Please make more linen shorts. They are my favorite piece of clothing I have ever owned!”

“More shorts!”

“I want the linen shorts 😭 “

We’re here to stem your tears – releasing three kinds of soon-to-be-your-favourite shorts: relaxed linen, relaxed twill and tailored linen. All cut & sewn by garment workers paid good wages in a solar assisted factory.

As a mysterious reviewer known as S. told us, “Super cool, super comfy, so light and soft…. WHAT MORE DO YOU WANT!?”

Go get them at https://yesfriends.co

08/05/2026

Today marks a big day for Yes Friends, we’re launching five new dresses. You read that right – five(!). It feels like we've come a long way since our first black and white tees, five years ago.

Not only are we re-releasing last year’s Linen EcoVero™️ dress, now in French Blue and Black (we’ve not touched the shape because you loved it)...

And not only a little black dress, known as the “LBD” in some circles, the kind of circles that Audrey Hepburn would have winked at in 1961 while giving her little black dress a little swish…

But also…

An organic cotton, seersucker, pattern dress in two colours.

While we’re not a haircare brand, this dress has the kind of voluminous, milky smooth style that Pantene Pro V. can only dream about.

All five releases can be dressed up or down. All have pockets. And all are cut & sewn by garment workers paid good wages.

See them all at https://yesfriends.co/collections/dresses

28/03/2026

Hey friends, this is a quick note, to let you know that our little team of 6 is about to become a team of 7. We're hiring a Marketing Manager. We've never had one before, so this is big for us. If you (or someone you know) would like to join us on our mission to transform the fashion industry, then now's your moment.

P.S. Behind the scenes, we've just completed a mammoth 3 day summer photoshoot (and now need to pick our faves out of 9,000 photos...), are about to visit our factory in India, launched new canvas jackets and are in the middle of moving warehouses. We thought it'd be a good idea to do it all at once. If you want to join us on the rollercoaster, just tap below.

https://yesfriends.co/pages/work-with-us-marketing-manager

16/02/2026

Are You A or B?

Psst… Your group chat already knows. 👀

Question 1

A: Cold Plunge
B: Cold Brew

Question 2

A: “I’ll see you at 6am.”
B: “I’ll text you when I’m consciousness.”

Question 3

A: Half Marathon
B: “Are you still watching?” Marathon

Question 4

A: HIIT Circuit
B: Happy Hour Circuit

Question 5

A: Pilates Stretches
B: Post-Nap Stretches

Question 6

A: Creatine Cycle
B: Croissant Cycle

Question 7

A: Foam Rolling
B: Doom Scrolling

Question 8

A: One More Rep
B: One More Crêpe

Question 9

A: Meal Prep
B: “Girl Dinner”

If Mostly A’s…

You’re the…

🗿 The 5AM Final Boss

Workoutcore’s final form.

Up before the sun.

Hydration scheduled.

Rest days are “active.”

If Mostly B’s…

You’re the…

🥐 The Cozycore Icon

Brunchcore’s main character.

Alarm = decorative.

You let future you deal with problems.

You’ve said “I deserve this” 4 times today.

Plot twist:

Our cotton sets were made for both of you.

5:47am self-optimising

and

2:14pm brunch spirals.

Comment your type.

Tag your opposite.

Expose the group chat. 👀

13/02/2026

New Colours. Same Standards.

The colours have changed.

Everything else?

Left exactly as it was.

Same heavyweight 240gsm cotton you’ve been wearing on repeat.

Same relaxed sweatshirt that accidentally became your cosy favourite.

We didn’t touch the fit — because you told us (loudly, and with five stars) not to.

But the colours?

That’s where we got involved.

The spectrum just got deeper, with almost every shade to choose from.

But you’ll know which one’s yours when you see it.

New Hues. No compromises.

Shop at link in bio.

12/02/2026

The wait is finally over.

After a long, long, long wait, today we’re finally re-launching knickers and a women’s version of our original tee. More on the knickers story later.

Nearly five years ago we released our first sustainable, ethical T-shirt for the same price as a pint in London.

By relying on small margins and your help, we bust the myth that says, “It costs £30 to make a fully ethical T-shirt.”

Now the same is true if you’ve been looking for a new classic cut.

This T-shirt is fashioned from our premium heavyweight fabric, with a slightly shorter torso and slightly boxier look so every bit of that fabric feels like it’s working with your body.

Comment “Classic” to shop now!

30/01/2026

They say fashion is about self-expression.

But what if it could express something deeper?

Not just who you are, but how you move through the world?

What if clothes could speak to the quiet, powerful choice to put something else first?

The kind of values that show up when no one’s watching.

When it’s hard.

When it costs you.

Holding the door.
Covering the tab.
Giving up the last slice.

Those moments are small, but they mean something.

They remind us who we want to be.

But in fashion?

That kind of generosity gets punished.

Doing the right thing means thinner margins.

Longer lead times.

And a system that tells you to compromise or quit.

We didn’t.

We built slowly.

We paid people fairly.

We sourced better.

We lost money to do the right thing.

Because we think how you build matters just as much as what you build.

And now, we’re putting it into form... with a rule that guides every choice we make.

It’s simple.

But instead of telling you what it is, we decided to show you.

We built a whole collection around it.

It drops next month.

But if you’re curious?

Comment “👀” and we’ll send a sneak peek to your inbox.

Address

Willway Yard, Willway Street
Bristol
BS34AZ

Website

https://yesfriends.co/

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