Organic Farming
Organic cotton is better for the producers and the ecosystem in which it is produced. Instead of more toxic pesticides and fertilisers, co planting and insect traps are used along with the special ingredient - cow poo. It encourages biodiversity and leads to the extra soft feel of our products. Less inputs also means less water, but even organic cotton is still a thirsty crop. So
where you grow it matters. The fields that grow the organic cotton for our products are in the North of India, where the monsoons fill reservoirs that supply almost all the water needed. Certified organic cotton. Processing
Organic cotton looks like a little bit of cotton wool bursting from a dry flower. The petals and seeds need to be removed before it can be spun. Harvested organic cotton is taken to ginning plants by camel or by truck. From there the raw material is separated out into the useful fibres which are sent to be spun. The waste seeds are pressed into cakes which is sold for organic cow feed. Vegetable oil is squeezed out last for use in food products. Every part of the plant is used. Cotton farmers get a price for their cotton which is guaranteed by the regional government. Great quality batches get higher prices as ginners compete for the best stuff. Making Products
Our products are made in a factory where the spinning, dye, weaving, cut and sew are integrated. Vertical integration leads to cost savings which can be reinvested in the facilities. This means that the environment is clean, light, modern and positive, like our factory in the UK. Our reputation for consistent quality is a large part down to 21st century manufacturing principles at this stage and the fact that people and product don't travel along a complex supply chain. That also makes it easier to ensure compliance, and this factory is audited for a wide range of social and sustainability criteria. The plant is powered by renewable energy. SA8000 Certified (Social Accountability audit)
GOTS certified
Renewable Energy power
Renewable Energy
Throughout our supply chain renewable energy is used. In the UK we own a solar farm and power manufacturing operations with renewables. In India, the factory owns two wind farms and a 150kw PV array. Renewable energy is affordable, reliable and something we are committed to investing in. Within our factory machine-to-machine communications technology allows us to dynamically turn equipment on and off only when it is needed, balancing our manufacturing demand with on site generation. Packaging
By 2050 there will be more plastic in the ocean than fish. This is bad. Instead of plastic packaging, we use a rip and splash-proof mailer bag made out of paper. Big orders come in cardboard boxes, with paper-based tape. As well as designing out plastic, we are attempting to design out waste. The two things are interconnected as we've found that we can use some of our waste material in our packaging. Recently we have been working on new stickers and packaging that is made from the recycled organic cotton offcuts from t-shirt manufacturing. Funky paper wrapping
Recycled material stickers
Plastic free packaging
Our Circular Economy
Every year 100 billion new items of clothing are produced while a truck full of clothing is burned, or buried in a landfill every second. Slowing fast fashion down a bit won't fix it. But when we take the waste material at the end, and make new products from it at the start, it changes everything. That's what we've done. Our products and packaging are made from natural materials, not plastics. Every product is designed to be sent back to us when it is worn out. A pure material makes remanufacturing possible, and means products that are softer, and harmless to the environment. Products designed to be remade again
No plastic, just organic cotton
We remake new products from material.
