Old Guys Rule UK

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Old Guys Rule UK

To celebrate your accomplishments we offer up “Old Guys Rule” to be worn as a badge of honour

Old Guys Rule was established in 2003 as a tribute to the legendary American surfer Doug Craig. The brand developed on a regular day while Doug and his professional surfer son Don were out enjoying a surfing session on the magnificent Californian coastline. While watching his father catch a perfect peeling right hand wave Don turned to his surfer buddy and mused 'Gee - old guys rule'. After this e

piphany Don made a bumper stickers for his Dad affectionately using the phase 'Old Guys Rule'. The saying 'Old Guys Rule' soon caught on striking a nerve with the 40-65 year old baby boom surfers. Don decided to print his phase on a few tees and sold them through several California Surf Stores. They sold out immediately!

'Old Guys Rule' is now a massive success in the USA selling through speciality chain and lifestyle stores. In 2008 'Old Guys Rule' arrived in the UK. 'Old Guys Rule' has quickly established a strong hold in the hearts of the British public. It seems that even this side of the pond the baby boomers agree 'Old Guys Rule'! To purchase 'Old Guys Rule' merchandise check out our online store or visit one of our growing number of retailers today!

13/05/2026

05/05/2026

Talkin’ About My Generation

03/05/2026

The Stacked Logo Home Nations Scotland tee is sharp, clean and easy to read.

The Saltire cuts through the stacked Old Guys Rule logo. Blue and white. Strong lines. No distractions. It carries itself well from a distance and up close.

30/04/2026

The Old Guys Rule Aloha Lounge II tee brings a little island spirit to wherever you are. Tiki hut, palms, carved wood, cold drinks lined up and nowhere you need to be in a hurry. Get your vacation vibes here!

27/04/2026

NEW IN!

24/04/2026

Four nations. One rule.

The Home Nations collection has landed.

England. Ireland. Scotland. Wales.
Each one built into our iconic stacked logo. Same backbone. Different colours. Different pride.

Pick your side. Or don’t. Collect the set.

Why these hit:

• Bold back prints that get noticed
• Proper fit. Built to last, not shrink and twist
• Colours that carry your nation, without shouting nonsense
• Easy to wear. Match day, pub day, everyday

This is more than a tee.
It’s your colours. Your story. Your badge of honour.

Get yours before your size disappears.

22/04/2026

Because we’ve Been Around the Block a few times!

Address

Ilfracombe

Website

http://www.oldguysrule.co.uk/

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