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J.Moreno - The Fashion Icon

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J.Moreno - The Fashion Icon

Artistry Woven in Time |
The Official Social Media Page celebrating the Legacy of Jose "Pitoy" Moreno

20/06/2026

Timeless: In Focus — Episode 02: A J. Moreno Barong

A closer look into the craftsmanship behind a J. Moreno creation.

This Piña fabric barong from the 1990s features white silk embroidery, calado openwork technique, and sombrado (shadow embroidery).

Sombrado is a subtle embroidery technique stitched at the back of sheer fabric. The design appears as a soft shadow on the front.

In this mini-series, Prof. Joseph Bawar () shares the details, techniques, and stories behind selected archival pieces from the collection.
Hands that hold fashion history.
The Embroiderers.
Timeless J.Moreno.
Timeless Culture of Philippine Embroidery.

17/06/2026

From the J. Moreno Collection | A Barong creation using natural colored pina fabric with white silk embroidery, calado openwork technique, and sombrado (shadow embroidery).
In every detail, in every pattern, in every material, fashion history is embroidered.
Timeless J.Moreno.
Timeless Culture of Philippine Embroidery.

12/06/2026

As we commemmorate the 128th Philippine Independence Day, may we be reminded of this quote from the late Jose "Pitoy" Moreno: "Remember this: a Filipino who acknowledges being a Filipino is a successful Filipino." Mabuhay ang Kalayaan!

10/06/2026

A Throwback in Fashion | Featuring one of Len Cabili's creations at the Ternocon 2018, putting a spotlight on women of Philippine folktale.

"As an ambassador of “slow fashion” in the Philippines, Len Cabili is already known for doing several collaborations with artisans and showcasing various indigenous embroidery and patterns." (Reyes, 2018, para. 1)

This design has a similar take from one of J. Moreno's creations featured on our previous posts. His Blue Opera coat from the 1990s is inspired by the Okir patterns, an art motif rooted in the Muslim regions of the Southern Philippine

Photos from MEGA Asia & Filip+Inna (Photography by Patrick Diokno for TERNOCON 2020, produced by BENCH)
Embroidery in the Philippines, as a memory,
a place, a belief, a Culture.

Timeless J.Moreno.
Timeless Culture of Philippine Embroidery.

04/06/2026

Timeless: In Focus — Episode 01: The Blue Opera Coat

A closer look into the craftsmanship behind a J. Moreno creation.

This Jusi fabric opera coat from the 1990s features star-burst embroidery patterns in openwork calado, fleur-de-lis motifs in blue shades, and large diamond border patterns that extend to the back. Throughout the piece are design influences inspired by the Okir, an art motif rooted in the Muslim regions of the Southern Philippines — reflecting the depth of cultural references embedded within J. Moreno’s work.

In this mini-series, Prof. Joseph Bawar shares the details, techniques, and stories behind selected archival pieces from the collection.
Hands that hold fashion history.
The Embroiderers.
Timeless J.Moreno.
Timeless Culture of Philippine Embroidery.

03/06/2026

From the J. Moreno Collection | Detailed images of a Jusi fabric opera coat in the 1990s, adorned with star-burst embroidery patterns (in openwork calado) and fleur-de-lis motifs in blue shades.

Its border pattern extends to the back with large diamond patterns that is inspired by the Okir, an art motif rooted in the Muslim regions of the Southern Philippines.
In every detail, in every pattern, in every material, fashion history is embroidered.
Timeless J.Moreno.
Timeless Culture of Philippine Embroidery.

14/05/2026

Behind the beautiful embroidery you see, there are hands that have mastered their craft over decades. There are communities keeping traditions alive. There are artisans pouring their soul into every piece.

This is more than fashion. This is heritage worn with pride.

When you choose Filipino-made, you're not just buying a product—you're preserving a culture, empowering a community, and honoring the hands that create beauty.

Swipe to learn the full story. 👉
Embroidery in the Philippines, as a memory,
a place, a belief, a Culture.

Timeless J.Moreno.
Timeless Culture of Philippine Embroidery.

03/05/2026

Detailed images of an embroidered veil by J. Moreno. Photographed by Neal Oshima.
In every detail, in every pattern, in every material, fashion history is embroidered.
Timeless J.Moreno.
Timeless Culture of Philippine Embroidery.

30/04/2026

From Lumban, Laguna to Taal, Batangas

Burdang Taal is a 100-year-old hand embroidery tradition from Taal, Batangas, known for its incredibly fine stitching on piña and jusi fabric. It nearly vanished after WWII, but small family ateliers kept it alive — and revival efforts are underway.

Swipe to learn the full story. 👉
Embroidery in the Philippines, as a memory,
a place, a belief, a Culture.

Timeless J.Moreno.
Timeless Culture of Philippine Embroidery.

26/04/2026

Behind every embroidered piece is the foundation that makes it possible—the fabrics, threads, and materials chosen with purpose. In Philippine embroidery, these elements are more than design, they reflect the rich tradition of craftsmanship, culture, and enduring Filipino artistry.

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