14/01/2024
In retrospective to the adventurous past year we want to dive deeper into one of our favorite projects of 2023.
This editorial for NEITHERS was among one of the many physical projects we’ve done through UA this year and as we felt the effort and work that goes into an online shop is far more time consuming than we thought, we want to focus our work with UA on the projects we love.
we both prefer physical projects far more than anything digital and therefore we have decided to move away from selling products online and put all our love and efforts into projects like this editorial, pop-up stores, physical curation and whatever comes our way - thanks for sticking with us!
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The AW23 Neithers editorial takes us into the mind of fictional character Howard Roark of Ayn Rand’s
Fountainhead. The editorial selects elements of the protagonist of Rand’s novel and channels the internal conflict of the creative on the pursuit of personal fulfillment.
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PHOTOGRAPHY: Leo Wild /
STYLING: Maik Lojewski /
TALENT: Joel Wilson /
PRODUCTION: Impossible Objects /
CREATIVE DIRECTION: Upper Attic / .attic
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Additional Credits:
Mizuno Germany / Levison’s Vintage Clothing
Decka Japan /
6876 / @6876
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Thanks to everybody and especially !
