30/04/2025
This is your Introduction to Luxury Brand Management with Anastasia Demchuk, who spent over a decade at the helm of the world’s most iconic brands — CHANEL, Chopard, Dior Couture — leading strategy, team performance, and client experiences at the highest level. She knows what it takes to build luxury — and keep it relevant.
🚀 Now she’s the founder of Redress, an AI-powered startup rethinking how we shop fashion.
📍 What to expect:
This session blends strategy, career clarity, and raw truth from the very top of the luxury chain.
Anastasia will unpack:
- How CHANEL maintains myth while mastering innovation
- The psychology of luxury selling: client profiling, storytelling, loyalty
- Real career paths in the industry and how to access them
- Digital transformation: AI, blockchain, immersive retail
- Her shift from global brands to building her own tech company
If you're serious about the future of luxury, don’t miss this opportunity to learn from the inside.
📅 DATE: 1 May
⏰ TIME: 11 AM
📍 WHERE: Zoom (Link on Eventbrite given in the bio)
🎟️ TICKETS: Free. Limited spots.
Open to All! There will be talk followed by a live QnA session!
We'd love to see you there ❤
