MIR brand

The brand aims to create a society of people focused to live in peace with nature.

14/07/2023

Natural selection🌗

21/06/2023

Recently I've been thinking about sustainability and what this concept is really about. The topic of a green world has been in my heart since 2018, and still in it.

All these years, until today, I thought about our only planet, the nature we have to take care of, and biodiversity. However, during a morning walk in the sunshine, I realised that nature would be fine, the planet would survive no matter what happened. Do you remember the story and the end of the dinosaur era? Yeah, they all faced their destiny and almost all living things with them, but our planet is a living organism that regenerated itself and created new living forms with all its beauty, and we are one of them.

It led me to a conclusion no matter what we do with the planet, it will be fine for millions of years, but will we? It's an open question you must answer and a decision you must make.

We need to care about our short time on this planet first, and our planet will care about us in return. Living in harmony with nature as teammates will give us a chance to extend the life of the human race on Earth for longer and healthier. Humans can't live without the gifts given to us by planet Earth, but the planet can live without us. Therefore, we decide how long to appreciate the wealth taken for granted.

Please share what you think about it.

05/06/2023

Sustainable future starts from a small step every day, did you make yours? We did🏃

31/05/2023

Natures factory is dedicated to creating clothes in harmony with nature 🌍

24/03/2023

Our Middlemist Red Camellia collection is more than just clothing - it's a statement of our commitment to preserving the beauty and biodiversity of our planet. The Middlemist Red Camellia is an endangered flower with fewer than 100 plants left in London and Waitangi, New Zealand, and we believe it's our responsibility to make a difference in preserving it.

08/02/2023

Got a good cause? Show it off in style with our sustainable t-shirt.

12/01/2023

Do you also think a comfy blue hoodie can cheer you up on such grey days? I do :)

21/12/2022

We are returning to you with new photos from our December photoshoot. To be honest, we planned a new grid that looks very exciting. We also thought about deleting previous images, but we couldn't do it because we wanted to see and show the brand's evolution from the beginning.

Here is the relaxed hoodie with heavy-weight fabric brushed inside. It is perfect for days you want something softer and cosier. Especially this winter, this is definitely your choice if you want to feel confident and comfortable wherever you are.

15/12/2022

Hello guys!

By posting this picture, I would like to thank everyone who has supported us on their way towards a healthier planet.

It is the last picture from the "old" series. Now we are on a new stage with a better version of the website, and please have a look. Fresh pictures of products and one of the most exciting projects for 2023, "Earth club". So much to do yet, and we won't stop.

17/11/2022

It is getting colder every day, but it shouldn't bother you if you wear our t-shirt. We make t-shirts from 100% organic cotton with 240gsm. It gives you a proper layer under your sweater, jacket or hoodie, keeping you warm and comfortable.
You can style t-shirts with any outwear, we promise. 😉
In the following week, we will post some styling videos.
Stay in touch.🫰

11/11/2022

The current triptych is ending and new ones are coming soon.😌

Address

71-75 Shelton Street, Covent Garden
London
WC2H9JQ

Telephone

+447938435687

Website

https://miryoulivein.com/

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