SON OF A STAG

SON OF A STAG Globally Selected Men's Fashion and Lifestyle. At Son of a Stag we pride ourselves as being the UK’s leading menswear store for denim jeans and boots.

Established in 1993, SOAS was born out of a fascination for denim and heritage clothing. We travel the world to handpick the very best... sourcing outstanding and exclusive products so we can share our findings with you. We believe that your clothes should tell a story and that they should be made with the same care in construction as their predecessors. We’re about individuality, quality and sust

ainability, supporting brands that stand by the same morals and values. We strongly believe we are at the forefront when it comes to choice of brands and goods, combined with a great service powered by product knowledge. Stocking over 50 unique brands, each with their own story to be told, you can find a vast selection of very rare Japanese denim, American made boots and British handmade leather accessories. A lot of the product available has been specially adapted for SOAS making it distinctive and unique.

04/09/2026

Moonstar has been a favourite sneaker brand of ours for years, but what’s so special about their latest release? Ken is in-store to breakdown the new ‘Gymna Ace’ volleyball shoe!

31/08/2026

We’re back in the Carpenters Arms for another Pub Chat, and this time Finn is joined by Grammy-winning producer and prolific DJ Luke Solomon. Join them as they discuss Luke’s entry into the scene, the influence music has on fashion, and where he thinks the UK scene is headed.

27/08/2026

Porter’s nylon is heralded as some of the best in the world, but what actually makes it so special? Finn sits down to explain the technicality behind the legend.

24/08/2026

Dubbleworks’ unique pigment dyeing process produces soft cotton t-shirts with a beautiful worn in patina. A great way to get into wearing more colourful garments, Sonny reveals one of his favourite tricks to incorporate colour into his outfits: Olive fatigues and Cargo trousers.

19/08/2026

Finn sits down in Market Coffee House to run through the history of Porter-Yoshida & Co, one of the worlds most well respected luggage and accessory brands. Check out our full Porter breakdown on YouTube for more!

14/08/2026

What happens when an iconic American garment gets a modern update? Ken’s in-store to explain how Freenote Cloth approached their version of the denim western shirt!

11/08/2026

We’ve always had a soft spot for Ivy Style here at SON OF A STAG, so for our latest homepage, we wanted to approach the aesthetic in our own way; and where could be a more fitting backdrop than Cambridge?

10/08/2026

Want to join our team? You’re in luck! Head to our careers page to apply for the videographer position!

07/08/2026

Introducing Porter Bounce, a new special line of Porter that utilises Triaxial Woven Fabric for superior strength and lightness.

02/08/2026

This work jacket from Sugar Cane is what happens when you take one of the most interesting fabrics in the world and put it on a French chore coat made by the finest Japanese craftsmen. Part of the impressive “Fiction Romance” line from the longstanding producers of Japanese denim, this jacket is one of the most interesting pieces in the contemporary Americana revival.

Address

London

Opening Hours

Monday 10:30am - 6pm
Tuesday 10:30am - 6pm
Wednesday 10:30am - 7:30pm
Thursday 10:30am - 8pm
Friday 10:30am - 6pm
Saturday 10:30am - 6pm
Sunday 12pm - 6pm

Telephone

+442072473333

Website

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