Sahara

Sahara Fashion with integrity for the curious & the creative. The Sahara story begins with Founder Suzy Coppersmith-Heaven, a graduate from the Royal College of Art.

Sahara is renowned for creating contemporary clothing with a unique, bohemian aesthetic inspired by the spirit of travel and adventure. More than thirty years ago, Suzy set out to travel around the world in search of inspiration. After immersing herself in new cultures, witnessing unique artisanal collaborations and returning home to find a high street that was fast becoming homogenised, Suzy foun

ded Sahara London. Sahara creates clothes for the individual, not the crowd. With each piece created using luxurious natural fabrics and traditional techniques, our collections provide an antidote to the culture of fast fashion. Sahara infuses British fashion with considered collections to suit a variety of shapes, skin tones, ages and personal styles. Our pieces are designed to feel luxurious, flattering and timeless. We foster meaningful relationships with cultures and communities around the world, hold our business to the highest standards and take our ethical responsibility seriously. Sahara continues to grow, influencing people everywhere; from the women who inspire, design and sell our garments to the women who love and wear them. The journey that began with Suzy is far from over.

03/06/2026

High Summer incoming…

28/05/2026

How are we staying cool in the heat? Hint: it has a lot to do with linen.⁠ ☀️
⁠Light, breathable, and easy to wear when the temperature starts climbing.⁠ 🧡

27/05/2026

A closer look at the making of Guanabana’s woven bags.⁠
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Designed in Madrid and shaped by skilled hands, these bags are full of the small details that make handmade pieces so distinctive: bright threads, careful looping, and generous tassels, all with tiny variations that make each piece feel personal.⁠ 🪡

A closer look at Floral Reverie, our lush Crawford Street installation created with floral designer Melisa Zulu.⁠⁠Melisa...
20/05/2026

A closer look at Floral Reverie, our lush Crawford Street installation created with floral designer Melisa Zulu.⁠
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Melisa’s work has such a distinct sense of movement, led by the season. For this installation, she brought together UK grown florals, airy meadow flowers, lupins, poppies, alliums, cornflowers, and flashes of vivid colour, creating something that feels abundant, alive, and untamed.⁠
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Set against our summer collection, the flowers bring out the delicacy of the embroidered cotton, the softness of the linen, and the hand touched feel of pieces made for warm days.⁠ 💐 .zulu

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London

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+442074838435

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