Urban Rider

03/09/2026

Haven’t come to see us yet?

Pop in to our London store to explore our collection of the world’s finest riding gear

Enjoy a cup of coffee, on us, and make use of the expert advice provided by our friendly staff

We’ll see you there 😎

49-51 New King’s Road,
London,
SW6 4SE

29/08/2026

The shop boys having a laugh in the new Belstaff lifestyle that's now available at the shop and on our website

29/08/2026

MotoGirl bank holiday sale is now live!

Check it out on our website now

24/08/2026

CUSTOMER BIKE POST

Some like em clean and immaculate, definitely not .jpg

This flat tracker Sporty wears its experiences on the outside, and we loved it. Thanks for popping by!

19/08/2026

Alpinestars Tech-Air available in store, Off Road , 3 , and Plasma

04/08/2026

Codpiece review coming soon, but for now check out our latest YouTube video on unisex garments you may not have known were unisex 🕵🏼

01/08/2026

If you haven't popped down recently, we've had a shuffle around and the store has more stock than ever! Pop down, coffee on us and have a chat with the team

31/07/2026

CUSTOMER BIKE POST (a special one!)

Most of you will know Harvey King

Fresh off the London streets Harvey popped in with his T120 for a look around the shop.

From the details to the stance, this is a bike that looks just as good parked up as it does out on the road.

Thanks for bringing it by, Harvey 🤝

28/07/2026

What if one garment could provide you with all the protection you need without having to compromise on style?

Find out all the info you need in our latest YouTube video on ‘Protective Layers’ - the most versatile option in motorcycle gear - and check out the updated ‘Protective Tops’/‘Protective Leggings’ categories online at urbanrider.co.uk

22/07/2026