Ashley Watson

Ashley Watson Functional Clothing For Life On The Road
Ashley Watson is a London-based menswear designer engineering functional clothing for the road.

After seven years designing for a number of leading UK labels, he set out to produce a range of clothing on his own terms. Inspired by the freedom of being on two wheels, Ashley uses the knowledge gained riding year-round and in all weathers to guide his work. Partnering with specialist factories across the UK and Europe, piece by piece, Ashley has built a collection of purposeful clothing that’s

hardwearing, reliable and will earn it’s keep on any trip - whether it’s a short run across town or weeks spent on the road.

• It’s one of those in-between days, you’re heading out the door, and then the question… should I take a jumper? This is...
28/04/2026

• It’s one of those in-between days, you’re heading out the door, and then the question… should I take a jumper?

This is what we designed the Arta Longsleeve for.

It sits between a longsleeve t-shirt and a sweatshirt. The dense knit keeps you warm without adding bulk. Light enough for summer, it can layer under an overshirt and packs easily.

Launching Thursday, limited to 100.
Pre-order releases are only available to email subscribers.

www.ashleywatson.co.uk/products/arta-longsleeve-ecru

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• Last year, the reaction to the Wilks Overshirt was brilliant - every review is five-star. It works as an outer layer i...
03/03/2026

• Last year, the reaction to the Wilks Overshirt was brilliant - every review is five-star.

It works as an outer layer in warmer months and sits just as well under a jacket. Sharp when it needs to be. Hardwearing enough that I don’t have to be precious with it. A year on, I still wear mine all the time.

Today we launched the second batch - we’ve kept the fabric, details and cut the same. The only change is the lead time.

We’re pulling out all the stops for an early April delivery. The fabric’s ready and production will start as soon as the pre-order window closes on Sunday.

Email subscribers get early access.

Last year, summer came early. This year we’re ready - batch three of the Otto Shortsleeve is now available to pre-order....
10/02/2026

Last year, summer came early. This year we’re ready - batch three of the Otto Shortsleeve is now available to pre-order.

Same cut. Same quality. We’ve added two new colours - Rust and Forest. Both are easy to wear, and pick up a great patina over time.

Since we first launched the Otto, the reaction has been amazing - it’s now being worn in 17 countries.

As always, to keep QC tight, we make in small batches. This run is limited to 200.

Delivery is set for late April, in time for spring.

• Caravaggio. Maradona. Aperol… Friends. Ferries. Pasta… Naples is great.–
27/01/2026

• Caravaggio. Maradona. Aperol… Friends. Ferries. Pasta… Naples is great.

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• The Orkney Scarf is made here in the UK, at a mill founded in 1837. When they were in production last month, we travel...
09/12/2025

• The Orkney Scarf is made here in the UK, at a mill founded in 1837. When they were in production last month, we travelled up to take a look.

From start to finish, every process happens under one roof. The raw wool arrives in bales, it’s then dyed, blended, carded and spun, before being woven and finished. With full control at every step, the quality is second to none.

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It’s always fun designing accessories – to try something new with colour and pattern. For the Orkney Scarf we developed ...
02/12/2025

It’s always fun designing accessories – to try something new with colour and pattern. For the Orkney Scarf we developed a two-tone diagonal stripe in merino wool.

They’re made in Yorkshire by one of the last vertical mills in the UK, founded in 1837. Each scarf is long enough to wrap, wear with a knot, or fold in half and loop through.

We have 35 in each colour, ready to ship worldwide for delivery before Christmas.

Launching Sunday. Link in below for details:

www.ashleywatson.co.uk/products/orkney-scarf-charcoal-stone

We’ve added a new gallery to our website – a place to share favourite photos from recent trips. The first edit has pics ...
25/11/2025

We’ve added a new gallery to our website – a place to share favourite photos from recent trips. The first edit has pics from Kaki Thalassa in Greece, a few from Mallorca, one at 30,000ft, and a couple from Cornwall.

They’re all shot on film and so nice to have them at a decent size.
Link below for life in HD →

www.ashleywatson.co.uk

An amazing couple of weeks! The Fitzroy Jacket has now sold out - thanks to everyone who ordered.This morning we confirm...
17/11/2025

An amazing couple of weeks! The Fitzroy Jacket has now sold out - thanks to everyone who ordered.

This morning we confirmed numbers with the factory. Tomorrow we’re ordering the fabric, buttons and trims.

With pre-orders now closed, we’ve made the Fitzroy page public. Link below for details:

www.ashleywatson.co.uk

Off the rocks. Films are back from our trip to Mallorca. It was hot, we spent most days by the water. We tried out some ...
05/11/2025

Off the rocks. Films are back from our trip to Mallorca. It was hot, we spent most days by the water. We tried out some new prototypes, swam, read, ate grilled fish and drank Spanish wine.

A first look at the Fitzroy Jacket, launching this Sunday at 9am GMT. We designed this to be a year-round staple - warm ...
27/10/2025

A first look at the Fitzroy Jacket, launching this Sunday at 9am GMT.

We designed this to be a year-round staple - warm enough to take the edge off on a cool morning, light enough to not overheat in the sun. Hardwearing. Functional. It’s made to be lived in.

Here’s the spec:

• Water resistant durable Nilon shell.
• Edges bound with hardwearing ripstop fabric.
• Recycled synthetic insulation (not down).
• Kind to the environment / works in the wet.
• Will keep you warm between 5-15°C.
• The sweet spot for most of the year.
• Horizontal quilt pattern lets heat circulate.
• Balances cold spots and regulates body temp.
• Body, sleeve and pockets lined with soft cotton.
• Jacket feels great worn over a t-shirt.
• Handwarmer pockets fastened with pop-stud.
• Premium Corozo buttons.
• Made in Portugal.

New releases are only available to email subscribers.
Link below to sign-up:

www.ashleywatson.co.uk/pages/approach

‘Floating where the gods fought, loved and became forever part of the tapestry of this ancient land…’A postcard from goo...
13/10/2025

‘Floating where the gods fought, loved and became forever part of the tapestry of this ancient land…’

A postcard from good friend Tom Ansell, sent while travelling through Cyprus.

Brilliant in every way.

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Ashley Watson
London
E83DL

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