Sub Couture

Sub Couture Sub Couture was Notting Hill's most established women's clothing boutique but closed July 2024, due to extensive building work on Kensington Park Rd.

Sub Couture is still working with fashion labels like Rino & Pelle and hope to return in the future. Sub Couture is one of the most established boutiques in Notting Hill. Stocking an international eclectic mix of designer labels, from Hale Bob, Patrizia Pepe, Hoss Intropia, Tara Jarmon to name but a few. Sub Couture started out as a small fashion label during the early 90’s. Louise Aiken owned the

first Sub Couture shop in the fashion emporium Hyper Hyper, on Kensington High Street. Louise launched the label which became very successful. When Sub Couture the label ran into difficulties she took over and re-launched the label with great success with a feminine Angel inspired collection, standing out against the grunge trend at the time. With their signature thick lycra based fabric, the collection sold out and could not meet demand. Two years later they had acquired a hundred accounts worldwide including Nordstrom, Ludwig Beck, Harrods and a concession in Selfridges. Derek Aiken, husband invested in the flag ship shop for Sub Couture in the up and coming Notting Hill, an area known for its antiques rather than clothing! The shop started out solely stocking the Sub Couture label and later introducing complementary labels and accessories. Louise decided to leave the production side and joined her husband and focus on Sub Couture retail. The Aiken’s carried on going from strength to strength acquiring celebrity clients such as Mica Paris, Julia Bradbury, Natalie Imbruglia, Tess Daley, Michelle Collins, Angelica Houston and Samantha Cameron to name but a few, expanding and nurturing new designers. 16 years later they are still going strong in the heart of Notting Hill, one of the longest running boutiques in the area. We believe this is down to skillful buying of new, affordable, interesting and unique collections, second to none customer care and relations, a Notting Hill favourite and destination shopping experience, its reputation for service still going strong. And now with the launch of its website Derek and Louise hope to continue this for decades and generations to come.

Amazing shoes by have just arrived. We will have them online soon but if you can’t wait pop in. Can’t wait for some su...
29/02/2024

Amazing shoes by have just arrived.

We will have them online soon but if you can’t wait pop in.
Can’t wait for some sunshine and to get my toes out 🌤️

.

Louise wife of owner Derek and daughter Beau standing in front of the oldest fashion boutique in Notting Hill. Running...
20/02/2024

Louise wife of owner Derek and daughter Beau standing in front of the oldest fashion boutique in Notting Hill. Running parallel to Portobello Market on Kensington Park Road. This will be their 30th year of trading. A jewel in the crown 👑
Thank you .club for the lovely picture


Vilagallo pink treats flying out for valentine or just because it time to brighten your wardrobe. #So much fun 💕 ...
12/02/2024

Vilagallo pink treats flying out for valentine or just because it time to brighten your wardrobe. #

So much fun 💕

Vilagallo colour pop collection is nom in. Beautiful knitwear and fun tops along with gorgeous long summer dresses. Take...
05/02/2024

Vilagallo colour pop collection is nom in. Beautiful knitwear and fun tops along with gorgeous long summer dresses. Take a peek 🫣

So cute this dress now on sale and with an extra 20% off with discount code EXTRA20 at .
21/01/2024

So cute this dress now on sale and with an extra 20% off with discount code EXTRA20 at .

We are giving you an Extra 20% off Sub Couture's Clothing sale Use discount code EXTRA20
17/01/2024

We are giving you an Extra 20% off Sub Couture's Clothing sale
Use discount code EXTRA20


Rino & Pelle coats on sale in and an extra 10% off with discount code EXTRA10 on everything. Stay warm and look fabu...
17/01/2024

Rino & Pelle coats on sale in and an extra 10% off with discount code EXTRA10 on everything.

Stay warm and look fabulous at an affordable price

Award season and you need a dress for the or the ? Well here are a few beauties from now on sale plus an extra 10%...
16/01/2024

Award season and you need a dress for the or the ? Well here are a few beauties from now on sale plus an extra 10% off with code EXTRA10 on all sale items

And the sale goes on in ……Extra 10% off with discount code EXTRA10%
13/01/2024

And the sale goes on in ……
Extra 10% off with discount code EXTRA10%

Address

London

Opening Hours

Monday 10:30am - 6:30pm
Tuesday 10:30am - 6:30pm
Wednesday 10:30am - 6:30pm
Thursday 10:30am - 6:30pm
Friday 10:30am - 6:30pm
Saturday 10:30am - 6:30pm
Sunday 12pm - 5pm

Telephone

+442072295434

Website

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