Ageism Is Never In Style

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Ageism Is Never In Style

Welcome to the official Ageism Is Never In Style® page. For all who agree that ageism in the Fashion Industry needs to go - once and for all.

Global Leading Platform For Age Inclusivity,
Positivity & Intergenerational Connection
♥️Ageing is a privilege not a punishment♥️

https://linktr.ee/ageismisneverinstyle Created by the first age-inclusive online fashion boutique, The Bias Cut, here we post about our favourite articles, tips, bloggers, videos and more from around the web - always celebrating age inclusive fashion and style, inclu

ding over 40s, 50s, 60s, 70s, 80s and beyond. But we also want you to have your say, so we've created a companion group where you can share your own style tips, thoughts, vote in polls, ask questions and more: http://bit.ly/2aU9qcg

Whether you're a woman or a man, in your 20s or 80s - if you believe that ageism is never in style - welcome to the movement.

30/08/2026

Yes, our founder Jacynth was actually told this by a UK social impact fund dedicated to tackling societal discrimination and bias…

Well, we beg to differ.

Because that message highlighted two important issues.

1. There’s still a critical blind spot in how we address about age related issues

Age bias is too often treated as something separate, rather than recognising how it intersects with gender, ethnicity, disability, sexuality, socio-economic background and so much more.

2. Representation is a critical part of the inclusion ecosystem.

It can influence perceptions, challenge assumptions, expose blind spots and help us question the systems and behaviours that can contribute to much wider inequalities and imbalances.

For example, there’s been a lot of discussion recently about how midlife women are struggling to find work, including concerns about AI-powered recruitment systems screening people out and potentially reproducing existing biases.

No, representation alone won’t fix discriminatory policies, AI, systems or structures.

But it can help challenge them.

That matters. Because, if we want to genuinely champion age inclusion, we need to take a holistic approach - rather than adopting piecemeal or zero-sum approaches.

So, we doubled down at Ageism Is Never In Style®.

Alongside our wider work, we created our global Content Creator & Modelling Networks to create more visibility, more opportunities and more representation - for YOU.

The networks are completely free for members to join, with all ages and levels of experience welcome.

You’ll only hear from us when relevant opportunities arise. We use the information you share with us to understand who you are, what you do and what kinds of opportunities might be right for you - so we can connect, reach out and collaborate when the right ones come up.

Head to the link in our bio to join our global networks now.

Ad let’s prove just how important and impactful better representation really can be. 💫

27/08/2026

When is a joke, just a joke?

Humour can make certain ideas feel acceptable simply because we’re laughing at them.

When it comes to age, jokes can challenge expectations, poke fun at ageism and turn stereotypes on their head.

But they can also reinforce familiar - and often outdated ideas - about what it means to get older - particularly when those ideas are repeated so often that we stop questioning them.

So how do we tell the difference? When is an age-related joke simply funny, and when might it be reinforcing something more problematic?

Of course, context matters. A joke someone makes about their own age, a joke between friends and a joke aimed at someone else can all land very differently.

We’re not suggesting there’s one definitive answer, or that humour around age should be off limits. At AINIS, we’re committed to creating a space for open, honest and respectful discussion. We want to keep platforming conversations like this because they’re how we challenge assumptions, learn from different perspectives and move this movement forward together.

So where do you draw the line?

As always, we’d love to hear your thoughts, and we welcome respectful discussion and debate.🫶

26/08/2026

“If you see someone without a smile, give them yours.”

Dolly Parton lived life on her own terms - with a whole lot of heart, humour and sparkle along the way.

It’s difficult to imagine the world without Dolly in it.

For more than six decades, she gave us music, laughter, stories and an unmistakable sense of joy. But perhaps what made Dolly so special was not simply what she achieved, but the way she approached life.

She was playful, curious, ambitious and unapologetically herself. She never seemed to believe that growing older meant becoming less colourful, less adventurous or less interested in having fun. She continued to evolve, create and connect with people right across generations.

And her legacy reaches far beyond music.

Dolly used her success and global platform to give back, championing children’s literacy, healthcare and education. Through her Imagination Library, she has helped put more than 300 million free books into the hands of children around the world.

During the COVID-19 pandemic, she also donated $1 million towards research at Vanderbilt University Medical Center, helping fund research that contributed to the development of the Moderna vaccine.

These acts of philanthropy speak Dolly’s extraordinary generosity of spirit. She seemed to understand that success could be used not just to create something for yourself, but to create opportunities, joy and hope for other people too.
Even Dollywood reflects that - bringing families together through something Dolly understood deeply: the importance of joy, connection and play.

And that generosity is part of why the outpouring of tributes to Dolly has been so extraordinary. Across generations, people have found something to love in her — whether they grew up with her music, discovered her later, or simply admired the way she moved through the world.

Dolly showed us that you can take life seriously without taking yourself too seriously. That you can keep dreaming, creating, laughing, learning and giving at every age.

She reminded us that there is no point at which we have to become less ourselves.

Dolly Parton 1946–2026 ❤️

25/08/2026

AD Getting older doesn’t mean your adventures have to get smaller ✈️🧳

We’ve teamed up with for their brilliant age-positive and inclusive Dream Big campaign, - created by the UK’s favourite travel insurance provider* - to share with you some inspiring Dream Big travel stories from our community.

Because it’s never too late to have an adventure.

Take . Growing up, Jo thought midlife would be about her life becoming smaller, but at 61 she’s realised it’s the exact opposite.

As an author and solo traveller, it’s about expanding her horizons, seizing the day and cherishing every moment of awe, wonder and joy.

It’s about realising that if we have even the tiniest spark of a dream we should try and make it happen.

And recognising that we’re not too old and it’s not too late for another adventure!

That’s why Staysure Travel Insurance are her trusted go to providers as they cover all ages, and many pre-existing medical conditions (subject to screening and acceptance)

So tell us: what does Dream Big mean to you? And where are you dreaming of going?

In partnership with

*Based on more 5-Star reviews on Trustpilot than any other UK travel insurance provider

23/08/2026

Your stories deserve to be seen - and we’re proud to use our platform to help share them. ❤️

Last month, we shared Gunta’s (Gunta Andrews ) story - from returning to university in her late 50s to pursuing her passion for fashion design and challenging assumptions about who gets to be an “emerging” creative.

And one of the things we loved most was what happened next.

So many of you saw yourselves in parts of her experience and got in touch to tell us what you’ve been learning, creating and pursuing too.

Because Gunta isn’t the only one challenging the status quo.

At 59, Amanda Amanda Andrews left her office career to study fashion textiles at university, graduating in 2023 and going on to showcase her collection at Graduate Fashion Week.

At 60, Alexandra alexandra schunemann has just completed her first year studying fashion and business at Brighton University, finishing with the equivalent of a first.

Different women. Different journeys. More examples of why there should never be an assumed age limit on learning, creating, changing direction or pursuing an ambition.

And we’re proud that Ageism Is Never In Style can be a platform where these stories are seen, shared and celebrated.

Because representation isn’t only about the stories we tell you. It’s about creating space for your stories too — reflecting the breadth of how people are actually living, learning, working and evolving across their lives.

The more of these stories we see, the more we challenge the idea that education, creativity, reinvention or being an “emerging talent” belong to one particular stage of life.

Thank you to Amanda and Alexandra for sharing your experiences with us - and to everyone who got in touch after Gunta’s post. ❤️

We know there are many more of you out there.

Have you started, changed, created, learned or pursued something later in life that you’d love to share? Tell us below or send us a DM. We’d love to hear your story

Image credits: Alexandra Schunemann alexandra schunemann & Amanda Andrews alexandra schunemann

20/08/2026

AD Who says getting older or living with a health condition should mean smaller adventures? ❤️

We’ve teamed up with for their brilliant Dream Big campaign - created by the UK’s favourite travel insurance provider* - to share inspiring travel stories from our community.

Meet Sara Barnes -

Following heart valve repair surgery in 2025, alongside living with osteoarthritis, Sara hasn’t let her health challenges define her. Instead, they’ve fuelled her determination to make the most of life and keep exploring the world on her own terms.

Yet, as Sara says, once you’re over 50 especially if you’re living with pre-existing health conditions – society, and often travel insurance providers too, can make it feel as though you should be wrapped up in cotton wool.

But not .

Sara has relied on Staysure Travel Insurance for years, and knowing she’s covered for her pre-existing medical conditions gives her the confidence to keep saying yes to adventure.

She’s also developed what she calls her “Barnes Buffers” - practical arrangements, breathing space and small adjustments she builds into every trip from the very beginning. They reduce stress, allow for the things that might take a little longer, and leave her with more energy to actually enjoy the adventure.

Because for Sara, travel isn’t about cramming as much as possible into every itinerary. It’s about exploring a smaller area more deeply, getting to know local people, eating what they eat, sharing meals across generations, being curious and learning about cultures. And that means returning home feeling re-energised, relaxed and with a heart full of new connections and joy.

So here, Sara shares some of her favourite Barnes Buffers, along with clips of her adventures, so that you can travel with greater confidence too.

And together, Staysure and Sara’s Barnes Buffers help her keep exploring her love of raw, unfiltered travel ❤️

In partnership with

*Based on more 5-Star reviews on Trustpilot than any other UK travel insurance provider

19/08/2026

10 years of Ageism Is Never In Style - but who has made all of this possible? ❤️

As we mark 10 years of Ageism Is Never In Style, across this 3-part series, we’re lifting the lid on each of our three core pillars to give you a more complete picture of what we do, what we’ve achieved so far, and how we create change.

And for Part 3, we’re talking about you.

Our Community .

In 2016, Ageism Is Never In Style started as a small community space on Facebook. Today, we’re a global intergenerational community of 320K+ people, with our content reaching 110M+ views.

But community isn’t built by numbers.

It’s built by people.

People who share their stories, challenge assumptions, join conversations, take part in campaigns, create content, support one another and use their collective voice to show brands, organisations and society that this matters.

And you have made this a true global movement.

So this post is really a thank you to all of you: the people who have made Ageism Is Never In Style what it is today.

Swipe to see what we’ve built together 👉

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https://www.ageismisnevernstyle.com/, http://www.ageismisneverinstyle.substack.com/

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