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“SERENE” LIMITED EDITION⁠⁠Softly sculpted and effortlessly balanced, SERENE reinterprets the classic rectangular frame t...
08/08/2026

“SERENE” LIMITED EDITION⁠
⁠
Softly sculpted and effortlessly balanced, SERENE reinterprets the classic rectangular frame through softer proportions and rounded contours. Inspired by the refined glamour of late 1960s Riviera eyewear, it pairs generous volumes with understated elegance to create a silhouette that feels both timeless and contemporary. Neither bold nor restrained, it sits comfortably between the two, resulting in a frame that feels refined, quietly expressive, and distinctly versatile.⁠
⁠
Seen here in IVORY FUSE with organic lenses tinted in our 85% Grey custom colour, SERENE is traditionally handmade through fifty stages of production, including three days of hand-polishing and wood tumbling, and a minimum of three manual quality checks before reaching you. Constructed from premium laminated Italian acetate, it features bespoke wire cores and pin-drilled hinges with our signature star pins, our metal emblem inlaid in the right temple tip, precision laser engravings, and Teflon-coated screws for lasting durability.⁠
⁠
The new SERENE limited edition is now available in all our stores and at bloobloom.com.

“SERENE” LIMITED EDITION⁠⁠Softly sculpted and effortlessly balanced, SERENE reinterprets the classic rectangular frame t...
08/08/2026

“SERENE” LIMITED EDITION⁠
⁠
Softly sculpted and effortlessly balanced, SERENE reinterprets the classic rectangular frame through softer proportions and rounded contours. Inspired by the refined glamour of late 1960s Riviera eyewear, it pairs generous volumes with understated elegance to create a silhouette that feels both timeless and contemporary. Neither bold nor restrained, it sits comfortably between the two, resulting in a frame that feels refined, quietly expressive, and distinctly versatile.⁠
⁠
Seen here in N**E FUSE with organic lenses tinted in our 85% Brown custom colour, SERENE is traditionally handmade through fifty stages of production, including three days of hand-polishing and wood tumbling, and a minimum of three manual quality checks before reaching you. Constructed from premium laminated Italian acetate, it features bespoke wire cores and pin-drilled hinges with our signature star pins, our metal emblem inlaid in the right temple tip, precision laser engravings, and Teflon-coated screws for lasting durability.⁠
⁠
The new SERENE limited edition is now available in all our stores and at bloobloom.com.

“SERENE” LIMITED EDITION⁠⁠Softly sculpted and effortlessly balanced, SERENE reinterprets the classic rectangular frame t...
08/08/2026

“SERENE” LIMITED EDITION⁠
⁠
Softly sculpted and effortlessly balanced, SERENE reinterprets the classic rectangular frame through softer proportions and rounded contours. Inspired by the refined glamour of late 1960s Riviera eyewear, it pairs generous volumes with understated elegance to create a silhouette that feels both timeless and contemporary. Neither bold nor restrained, it sits comfortably between the two, resulting in a frame that feels refined, quietly expressive, and distinctly versatile.⁠
⁠
Seen here in CRIMSON FUSE with organic lenses tinted in our Mist custom colour, SERENE is traditionally handmade through fifty stages of production, including three days of hand-polishing and wood tumbling, and a minimum of three manual quality checks before reaching you. Constructed from premium laminated Italian acetate, it features bespoke wire cores and pin-drilled hinges with our signature star pins, our metal emblem inlaid in the right temple tip, precision laser engravings, and Teflon-coated screws for lasting durability.⁠
⁠
The new SERENE limited edition is now available in all our stores and at bloobloom.com.

“SERENE” LIMITED EDITION⁠⁠Introducing our most elegant release to date.⁠⁠Softly sculpted and effortlessly balanced, SERE...
31/07/2026

“SERENE” LIMITED EDITION⁠
⁠
Introducing our most elegant release to date.⁠
⁠
Softly sculpted and effortlessly balanced, SERENE reinterprets the classic rectangular frame through softer proportions and rounded contours. Inspired by the refined glamour of late 1960s Riviera eyewear, it pairs generous volumes with understated elegance to create a silhouette that feels both timeless and contemporary. Neither bold nor restrained, it sits comfortably between the two, resulting in a frame that feels refined, quietly expressive, and distinctly versatile.⁠
⁠
Seen here in COCOA with organic lenses tinted in our 85% Noisette custom colour, SERENE is traditionally handmade through fifty stages of production, including three days of hand-polishing and wood tumbling, and a minimum of three manual quality checks before reaching you. Constructed from premium laminated Italian acetate, it features bespoke wire cores and pin-drilled hinges with our signature star pins, our metal emblem inlaid in the right temple tip, precision laser engravings, and Teflon-coated screws for lasting durability.⁠
⁠
The new SERENE limited edition is now available in all our stores and at bloobloom.com.

“SERENE” LIMITED EDITION⁠⁠Introducing our most elegant release to date.⁠⁠Softly sculpted and effortlessly balanced, SERE...
31/07/2026

“SERENE” LIMITED EDITION⁠
⁠
Introducing our most elegant release to date.⁠
⁠
Softly sculpted and effortlessly balanced, SERENE reinterprets the classic rectangular frame through softer proportions and rounded contours. Inspired by the refined glamour of late 1960s Riviera eyewear, it pairs generous volumes with understated elegance to create a silhouette that feels both timeless and contemporary. Neither bold nor restrained, it sits comfortably between the two, resulting in a frame that feels refined, quietly expressive, and distinctly versatile.⁠
⁠
Seen here in JADE FUSE with organic lenses tinted in our 85% Green custom colour, SERENE is traditionally handmade through fifty stages of production, including three days of hand-polishing and wood tumbling, and a minimum of three manual quality checks before reaching you. Constructed from premium laminated Italian acetate, it features bespoke wire cores and pin-drilled hinges with our signature star pins, our metal emblem inlaid in the right temple tip, precision laser engravings, and Teflon-coated screws for lasting durability.⁠
⁠
The new SERENE limited edition is now available in all our stores and at bloobloom.com.

“SERENE” LIMITED EDITION⁠⁠Introducing our most elegant release to date.⁠⁠Softly sculpted and effortlessly balanced, SERE...
31/07/2026

“SERENE” LIMITED EDITION⁠
⁠
Introducing our most elegant release to date.⁠
⁠
Softly sculpted and effortlessly balanced, SERENE reinterprets the classic rectangular frame through softer proportions and rounded contours. Inspired by the refined glamour of late 1960s Riviera eyewear, it pairs generous volumes with understated elegance to create a silhouette that feels both timeless and contemporary. Neither bold nor restrained, it sits comfortably between the two, resulting in a frame that feels refined, quietly expressive, and distinctly versatile.⁠
⁠
Seen here in BLACK FUSE with organic lenses tinted in our 85% Green custom colour, SERENE is traditionally handmade through fifty stages of production, including three days of hand-polishing and wood tumbling, and a minimum of three manual quality checks before reaching you. Constructed from premium laminated Italian acetate, it features bespoke wire cores and pin-drilled hinges with our signature star pins, our metal emblem inlaid in the right temple tip, precision laser engravings, and Teflon-coated screws for lasting durability.⁠
⁠
The new SERENE limited edition is now available in all our stores and at bloobloom.com.

31/07/2026

“SERENE” LIMITED EDITION⁠
⁠
Introducing our most elegant release to date.⁠
⁠
Shot between sea and sky, this campaign celebrates the quiet elegance of the Mediterranean coast, an invitation to slow down, look closer, and savour the season.⁠
⁠
The new SERENE limited edition is now available in store and at bloobloom.com.

“L’ÉTÉ” | SUMMER 2026⁠⁠Confident and expressive, PROVOCATEUR reinterprets the classic oversized square through generous ...
30/07/2026

“L’ÉTÉ” | SUMMER 2026⁠
⁠
Confident and expressive, PROVOCATEUR reinterprets the classic oversized square through generous volumes and softened geometry. Its sculpted front feels bold yet approachable, balancing vintage glamour with a distinctly contemporary attitude. Effortlessly elegant with undeniable presence, it is designed for those who aren’t afraid to be noticed, proving that confidence often speaks most quietly.⁠
⁠
Seen here in SKYE with organic lenses tinted in our 85% Grey colour, PROVOCATEUR is traditionally handmade through fifty stages of production, including three days of hand-polishing and wood tumbling, and a minimum of three manual quality checks before reaching you. Constructed from premium Italian acetate, it features bespoke wire cores and pin-drilled hinges with our signature star pins, our metal emblem inlaid in the right temple tip, precision laser engravings, and Teflon-coated screws for lasting durability.⁠
⁠
L’ÉTÉ is now available in all our stores and at bloobloom.com.

“L’ÉTÉ” | SUMMER 2026⁠⁠Bold and uncompromising, STARK is defined by its broad, angular silhouette and strong architectur...
30/07/2026

“L’ÉTÉ” | SUMMER 2026⁠
⁠
Bold and uncompromising, STARK is defined by its broad, angular silhouette and strong architectural lines. The oversized front projects quiet authority, while softened edges keep the design balanced and wearable. Confident without excess, it is a frame that embraces clarity, structure, and presence. Designed for those who appreciate clean forms and understated impact, STARK makes a statement through simplicity.⁠
⁠
Seen here in TORTOISE with organic lenses tinted in our 85% Green colour, STARK is traditionally handmade through fifty stages of production, including three days of hand-polishing and wood tumbling, and a minimum of three manual quality checks before reaching you. Constructed from premium Italian acetate, it features bespoke wire cores and pin-drilled hinges with our signature star pins, our metal emblem inlaid in the right temple tip, precision laser engravings, and Teflon-coated screws for lasting durability.⁠
⁠
L’ÉTÉ is now available in all our stores and at bloobloom.com.

Golden hour.
30/07/2026

Golden hour.

Address

London

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

Telephone

+442039362623

Website

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