Each piece tells a story - a modern heirloom crafted for bold global citizens. We bring heritage to every step, and power to every accessory. Aina London is founded out of a transcendent love and passion for African style and the beautiful prints. We aim to serve the value-conscious, style hunters that are looking for a special, and unique piece that is well made, on-trend, reflects their individu
al identity and affordable. Our business model is uniquely designed to give these customers the confidence to be whoever they want to be and to look and feel great. This purpose is at the heart of our day-to-day business operations, our product design, our long-term strategy and behind every one of our customer relationships. We believe that fashion thrives on individuality and should be fun for everyone. Giving our customers the confidence to express their individuality, we will interpret major trends and add that next-level, African-inspired ‘Aina edge’ to each piece we design and produce. At Aina, we believe in fashion as a force for good, inspiring our customers to express their best selves and achieve amazing things. This is why 10% of the profits we make will be used to run our own social initiatives and raise vital funds to benefit children in West Africa to help escape poverty through education.
