IJ AVENUE

Chicness delivered to your home! Everyday/Bridal
Jewellery designed for every AVENUE in your life!

28/08/2026

New arrivals!
Perfect for the beginning of the new season.
Natural Freshwater Pearl Square Earrings and more!

You’re going to adore these pieces!
Only few pieces are available.

Link to new arrivals in Bio.

21/08/2026

Launching 24.08.2026

We launched the first chapter of our summer collection back in May, and the magic isn't over yet. We’re dropping two stunning new earring designs on 24.08.2026!

Set your reminders for August 24th.
You’re going to adore these new pieces!

14/08/2026

Heatwave Chic☀️
Small Tulips Hoop Earrings and Tulip Necklace with Freshwater Pearl and Cubic Zirconia.
Tulips Set will perfectly highlight your chic style.

Limited Edition collection inspired by the breathtaking flowers blooming this season, especially in London’s iconic Regent’s Park.

Capture the magic of London in full bloom with these exclusive flower earrings, featuring genuine freshwater pearls and a dainty tulip motif. We created this special piece for our flower-loving community to celebrate the annual London in Bloom festival, making it a beautiful, tangible souvenir of the city's most vibrant season.

Perfect for summer outfits, elegant garden parties, weddings, and every sunny day in between. Only a few pieces are available – grab your unique treasure before it's gone!

☀️

24/07/2026

What a night!

It was a profound honour for IJ AVENUE to be a part of the prestigious Polish Doctors' Ball in London, organized by the Polish Medical Association.

Having supported this beautiful event once before, we were deeply grateful for another opportunity to contribute to their fundraising efforts. We’ve always believed that jewellery should do more than just shine. Our jewellery should serve a greater purpose.

At IJ AVENUE, we are a purpose-driven brand created for women, designed to accompany you through every "avenue" of your life. For us, true beauty lies in the impact we make together.

A heartfelt thank you to everyone who participated in the auction! By bidding on our piece, you helped us fulfill our mission of giving back.

30/06/2026

Your souvenirs from the most vibrant season in London.

Inspired by the quiet magic of Regent’s Park in full bloom. A limited collection of freshwater pearls, tulips, beautiful roses and more.

Made for sunny days, garden parties, and women who bloom in their own time.

The full collection is now live. Explore the magic at the link in Bio.

23/06/2026

Introducing our new, Limited Edition collection inspired by the breathtaking flowers blooming this season, especially in London’s iconic Regent’s Park.

Bring the charm of London’s most famous rose garden into your jewellery box with these exclusive Rose Pearl Earrings. Their design is deeply inspired by the magical atmosphere and the beautiful roses of Queen Mary’s Gardens in Regent's Park- a world-famous, lovely garden in the heart of London. Each pair features unique, irregular baroque pearls, symbolizing natural beauty. Created for our flower-loving community to celebrate the annual London in Bloom festival, these earrings serve as a beautiful, tangible souvenir of the city's most vibrant season.

They add a delicate, elegant touch to spring and summer outfits, elegant garden parties, or weddings. Only a few pairs available in this limited run - secure your unique pair today!

Shop here:
https://ijavenue.etsy.com/listing/4523094954

Address

1C Portland Place
London
W1B 1JA

Website

https://ijavenue.etsy.com/

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