Purified London, London (2026)

02/04/2026

Step into spring.
A lighter footprint, for the season ahead.

Now 30% off — limited time.

19/03/2026

Spotted 👀 Purified in Netflix’s The Plastic Detox — our shoes made a small appearance!

The documentary dives into the scale of plastic pollution, its impact on fertility, and why better materials matter now more than ever.

Big thanks to for showcasing our Abaca shoe 🌱

We’re building Purified to help move fashion away from traditional plastics. Still early, but momentum is growing.

Check out the documentary via

28/11/2025

Our Holiday Sale is Live.
Starting today, enjoy 30% off every pair of PURIFIED. Our biggest offer of the year, live all holiday season.

No codes. No catch. Just consciously crafted comfort at a price that makes the decision easier.

Shop the collection today.

26/11/2025

I’m sure you have been given an influx of discounted deals for Black Friday. We ask what is the true cost of these deals?

❌ - It’s the time for panic buying and swift returns.
The time for purchases that perpetuate the cycle of limited use and throwaway fashion.

❌ - The time a deluge of toxin-heavy products are sold before seeping into the Earth’s soil.

❌ - A celebration of overconsumption puts a heavy strain on our ecosystem, depleting natural resources and creating a rise in carbon emissions from transportation.

But we get it. After all, we’re human, at a time when every purchase needs to be considered, it is often only through moments of heavy discounting we can find those great value deals. For sustainable brands, that often come at a premium price, it can be an opportunity to be more accessible for those who may not be able to consider the “good for the planet” option regularly.

That’s why we’re offering you an easily accessible, fashion-forward, planet-focused alternative.

✅ - An alternative that gives you time to consider and steers you away from panic buying products you don’t really need.

✅ - An alternative that fights the cycle of throwaway fashion.

✅ - An alternative that returns to Earth and enriches the soil after final wear.

That’s why PURIFIED are offering a 30% discount on all styles until the end of the year.

Stay grounded this season with PURIFIED.

09/10/2025

We’re excited to share that we’ve been named one of the BE100 companies for 2025! Honoured to join a community of pioneers who are redefining what better business means for people and the planet.

At the event, we will be presenting our new means of working, a concept that sets out to redefine how any brand can integrate naturally circular practices into their footwear design and production.

This approach challenges conventional industry methods, aiming to create a game changing framework for truly regenerative and circular creation.

See the full line up 👉 https://blueearthsummit.com/be100/2025

20/08/2025

What an honour to be a part of Uncaged innovations “Design the Future” competition.

When Uncaged came to us to design and create a shoe with their revolutionary new biomaterial, we were excited for the challenge. We loved experimenting with the new material and envisioning a future for the next PURIFIED shoe and sustainable footwear as a whole.

We think the final result speaks for itself. Hopefully you think the same?

21/07/2025

🌱 ➕🔨🟰🅿️

No calculators needed, at PURIFIED our solution is simple.

Clean materials + clean processes = a world where we give back to nature, not take from it.

Step into a cleaner world with PURIFIED today.

13/05/2025

PURIFIED Footwear has been selected as one of the Top 10 Finalists for this year’s Innovation Prize! 🏆

As part of this incredible opportunity, we recently took part in the Innovation Prize Bootcamp, where we gained insights from industry leaders, a truly inspiring experience.

Next up: we’ll be pitching PURIFIED to an internal jury as we move forward in the competition. Grateful for the recognition and looking forward to the next step in this journey.

13/03/2025

It was a pleasure to attend yesterday’s Drapers Conscious fashion awards, highlighting the achievements of businesses creating powerful change in the industry.

During the day PURIFIED was part of the Drapers Den, where four exciting brands live pitched for the “ones to watch” award in front of judges Simon Platts , Touker Suleyman, & Priya D.

I was honoured to be voted the winner against such great competition .dyas who all brought great ideas to their pitches and helped create a really engaging event. I wish them all the best in the future.

03/02/2025

We are beyond excited to share that PURIFIED Footwear has been named a winner of the 2025 Conscious Brand Awards by ! 🌍✨

This recognition reflects our unwavering commitment to sustainable innovation, responsible craftsmanship, and a cleaner future for footwear. At PURIFIED, we believe that style and sustainability go hand in hand, and this award is a testament to the collective effort of our team, partners, and community pushing the industry toward positive change.

A huge thank you to Consider Beyond for this honor and to everyone who continues to support our mission. Let’s keep stepping forward—consciously and purposefully. 🌱 👣

29/11/2024

All Plants & no Plastic. Artisanal Shoes that don’t cost the Earth 🌱 👟

26/11/2024

I’m sure you have been given an influx of cheap deals for Black Friday. We ask what is the true cost of these deals?

✘ - It’s the time for panic buying and swift returns.

✘ - The time for purchases that perpetuate the cycle of limited use and throwaway fashion.

✘ - The time a deluge of toxin-heavy products are sold before seeping into the Earth’s soil.

✘ - A celebration of overconsumption puts a heavy strain on our ecosystem, depleting natural resources and creating a rise in carbon emissions from transportation.

But we get it. After all, we’re human, at a time when every purchase needs to be considered, it is often only through moments of heavy discounting we can find those great value deals. For sustainable brands, that often come at a premium price, it can be an opportunity to be more accessible for those who may not be able to consider the “good for the planet” option regularly.

That’s why we’re offering you an easily accessible, fashion-forward, planet-focused alternative.

✓ - An alternative that gives you time to consider and steers you away from panic buying products you don’t really need.

✓ - An alternative that fights the cycle of throwaway fashion.

✓ - An alternative that returns to Earth and enriches the soil after final wear.

That’s why PURIFIED are offering a 30% discount on our zero-plastic ABACA, HEVEA and Walden shoes Until the end of the year.

We are going one step further; partnering with .charity to offer a 5% donation on all sales until the end of the year. This charity seeks to turn fashion into a climate solution by providing a path to grow crops in a way that regenerates soil, instead of spoiling it.

Stay Grounded this Black Friday with PURIFIED.

Purified London

02/04/2026

19/03/2026

28/11/2025

26/11/2025

09/10/2025

20/08/2025

21/07/2025

13/05/2025

13/03/2025

03/02/2025

29/11/2024

26/11/2024

Address

Website

Alerts

Shortcuts

Share

Category