The Baby Show

The Baby Show The Baby Show is the UK’s leading pregnancy, baby, and parenting event with 350+ brands and 1000s of products.

Shop everything from buggies to car seats, plus one-to-one demos to help you compare and save!

📍Next Event: Olympia London 23-25 Oct 2026

21/06/2026

Proof that dads take baby shopping very seriously. 😎👶

From stroller test drives to finding the perfect gadgets, we loved seeing all the dads and dads-to-be getting stuck in at the Baby Show. Happy Father’s Day to the superheroes who carry it all (including the shopping bags).

💙 Ahead of Father's Day this weekend and as we mark Men's Health Week, we're revisiting an important conversation from o...
16/06/2026

💙 Ahead of Father's Day this weekend and as we mark Men's Health Week, we're revisiting an important conversation from one of our NEC speakers and highlighting a must-read blog for dads and dads-to-be.

Becoming a dad doesn't come with a manual. One moment you're preparing... the next, everything changes.

The first 1,001 days – from pregnancy to age two – are a critical time not just for babies, but for dads too. It's a period of huge growth, pressure and transformation, and one that's not always talked about.

Read the blog via the link in our bio and hear from Kieran Anders ( ), who joined us at The Baby Show NEC to discuss the realities of early fatherhood and why support for dads matters.

Opening up the conversation, Kieran explores the quiet challenges many fathers face, the importance of everyday moments, and why you don't have to be perfect to make a difference.

💬 Because being there is what matters most.

Whether you're expecting, navigating early parenthood, or supporting someone who is, this message is for you.

Join the conversation. You're not alone. 💙

💙 Men's Health Week | 15–21 June 💙This Men's Health Week, we're shining a light on the importance of men's mental and ph...
15/06/2026

💙 Men's Health Week | 15–21 June 💙

This Men's Health Week, we're shining a light on the importance of men's mental and physical wellbeing.

For dads, dads-to-be and male caregivers, family life can be incredibly rewarding, but it can also come with its own challenges. Taking care of yourself is just as important as taking care of those around you.

Whether it's finding time to exercise, talking openly about how you're feeling, connecting with friends, or seeking support when you need it, every step towards better health matters.

At The Baby Show, we're proud to celebrate and support the fathers and male role models who play such an important part in family life.

Take a moment this week to check in with yourself, and with the men around you. 💙

🌟 Product of the Week 🌟Meet the Baby Hug 4-in-1 Armonia – the ultimate all-in-one solution designed to grow with your ...
15/06/2026

🌟 Product of the Week 🌟

Meet the Baby Hug 4-in-1 Armonia – the ultimate all-in-one solution designed to grow with your little one from birth up to 3 years 👶✨

Combining comfort, convenience and style, this versatile essential effortlessly transforms into:

🛏️ Crib
🪑 Recliner
🍽️ Highchair
🧸 First Chair

With adjustable height settings, a multi-position reclining backrest, an engaging toy bar and smooth wheels for easy movement around the home, the Baby Hug Armonia adapts to every stage of your baby's day.

From naptime and playtime to mealtime and beyond, it keeps your little one close, comfortable and supported every step of the way 💕

See the Baby Hug 4-in-1 Armonia and explore the Chicco range at The Baby Show, Olympia London, this October! 👶🎉

🎟️ Sign up now for ticket announcements via the link in our bio.

10/06/2026

👶✨ Thinking about birth prep?

One of the best things about attending The Baby Show is getting direct access to experts who can answer your questions and help you feel confident for the journey ahead.
 
In this reel, Resident and share valuable insights on birth preparation and what every parent-to-be should know.

Join us next time
23–25 October
Olympia, London
 
Sign up via the link in our bio
Don’t miss expert talks, hands-on advice, and everything you need for pregnancy, birth, and beyond.

Your next big step starts at The Baby Show. 🚀👶Whether you're introducing a new product, growing brand awareness, or look...
09/06/2026

Your next big step starts at The Baby Show. 🚀👶

Whether you're introducing a new product, growing brand awareness, or looking to connect directly with your target audience, The Baby Show puts your business in front of thousands of expectant and new parents ready to discover, compare and buy.

Join leading brands that trust The Baby Show to launch products, generate leads, drive sales and build lasting customer relationships.

✨ Meet highly engaged parents
✨ Showcase your products in person
✨ Gain valuable customer insights
✨ Grow your brand alongside industry leaders

If you've been waiting for the right opportunity to take your brand to the next level, this is it.

📍 Olympia London | 🗓️ 23–25 October 2026
📍 Excel London | 🗓️ 5-7 March 2027
📍 NEC Birmingham | 🗓️ 7-9 May 2027

👉 Link in bio to enquire about exhibiting.

🍼✨ Creating your baby's nursery? Start with the essentials.Designing a nursery is one of the most exciting parts of prep...
05/06/2026

🍼✨ Creating your baby's nursery? Start with the essentials.

Designing a nursery is one of the most exciting parts of preparing for your little one's arrival, but knowing what you actually need can be a challenge.

Our friends at have shared their top 5 nursery essentials to help you create a space that's practical, comfortable and designed to grow with your child:

🤍 A bedside crib for those precious newborn months
🛏️ A cot bed that grows with your little one
🧸 A changing unit with plenty of storage
💤 A safe and supportive mattress
🪑 A cosy nursery chair for feeds, cuddles and story time

The best nursery investments are the ones that work for your family now and adapt as your baby grows.

Whether you're starting from scratch or putting the finishing touches on your nursery, these essentials will help create a beautiful and functional space for those first precious years.

Read the full blog via the link in our bio ✨

What's the one nursery item you couldn't live without? Let us know below 👇

✨ Introducing June Babies ✨There’s something extra special about the little ones born in June - full of light, love, and...
01/06/2026

✨ Introducing June Babies ✨

There’s something extra special about the little ones born in June - full of light, love, and summer magic ☀️

Say hello to our beautiful June Babies:

Girls Names: Daisy, Elsie, Flora, Honey, June, Katie, Rose 🌸

Boys Names: Atticus, Bodhi, Jude, Otis, Rafferty, Reuben, Silas 💙

June is a month rich in meaning and natural beauty. Its birthstone is the elegant Pearl, symbolising purity and new beginnings 🤍

The birth flowers of June are the romantic Rose and fragrant Honeysuckle 🌹🌿

And under the stars, June babies are guided by:

♊ Gemini (May 21 – June 20)
Element: Air
Symbol: The Twins
Personality: Geminis are known for being playful, intellectually curious, and adaptable social butterflies. With their quick-witted nature, they love to learn, explore, and communicate with those around them.

♋ Cancer (June 21 – July 22)
Element: Water
Symbol: The Crab
Personality: Cancers are deeply intuitive, nurturing, and incredibly loyal. Represented by the crab, they are known to be protective of their emotions and will do whatever it takes to ensure the safety of their loved ones.

Here’s to the newest little arrivals making June even more magical 💫

✨ Exhibitor of the Week ✨We’re excited to introduce 🎨 - joining us at The Baby Show, Olympia London | 23–25 October!A o...
31/05/2026

✨ Exhibitor of the Week ✨

We’re excited to introduce 🎨 - joining us at The Baby Show, Olympia London | 23–25 October!

A one-stop creative entertainment service where children can explore their imagination, get hands-on, and express themselves freely through art.

Come and meet the team at the show, get inspired, and discover something truly special for your little artist in the making.

🎟️ Register now to be the first to know when tickets go on sale.

🥄✨ MEET YOUR NEW WEANING ESSENTIAL ✨🥄Make mealtimes easier, cleaner, and a whole lot more fun with the Complete Weaning ...
25/05/2026

🥄✨ MEET YOUR NEW WEANING ESSENTIAL ✨🥄

Make mealtimes easier, cleaner, and a whole lot more fun with the Complete Weaning Set from 💕

Designed for little ones starting their food journey, this all-in-one set has everything you need to support confident self-feeding from day one 👶🍓

✔ Plates, bowls & cups for everyday use
✔ Easy-grip cutlery made for tiny hands
✔ Perfect for baby-led weaning
✔ Durable, practical & parent-approved
✔ Stylish design for modern mealtimes

Because weaning doesn’t have to be stressful - it can be a joyful mess worth remembering 💛

🛒 Meet MoonSnow The Baby Show, Olympia
📅 23–25 October 2026
📍 Olympia, London

Address

Bedford House, 69-79 Fulham High Street
London
SW63JW

Opening Hours

Monday 9am - 5:30am
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

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