Vivien of Holloway

Vivien of Holloway Fabulous 1940s and 1950s style clothing, made right here in London. www.vivienofholloway.com Our first shop was above a motorcycle workshop in Camden.
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A life-long Fifties lifestyle and fashion enthusiast, Vivien began sewing vintage-style clothes for herself at a mere ten years old. At eighteen, she opened her first shop in the world famous but now sadly gone Kensington Market, selling her hand-made 50s reproductions to fellow followers of 50's fashions. Many satisfied customers later, we can fast forward... oh, a couple of years to 2000, when the Vivien of Holloway brand was born, and Vivien's signature Fifties style soon took the world by storm. Our focus has always been on producing beautiful dresses and separates with all the look and the charm of authentic vintage, but in a range of sizes to fit and flatter modern figures and ease of care to suit modern lifestyles. With period perfect fabrics and cuts only slightly adapted from genuine vintage styles, in Vivien of Holloway you can be transformed into a cheesecake pin-up, a femme fatale, a saucy Mad Men-era office girl, or a WWII working girl – the choice is yours! All our clothes are proudly made in the UK and are loved by well-dressed women (and men!) across the globe; from rockabilly gals and swing dancers, to re-enactors and even celebrities! As well as producing gorgeous vintage-style clothing, we also pride ourselves on good old-fashioned customer service. For us, it's not just about looking the part, it's about the whole lifestyle. We're just trying to make the world a more fabulous and glamorous place, day by day. It had a certain ambience... and lots of burly mechanics! However, we had our sights set higher, and so, in 2009, we opened up the first Vivien of Holloway boutique in our spiritual home – Holloway Road. The shop has quickly become a destination for any vintage-lovers visiting London. Fully stocked with the whole clothing line, it also contains all our special, limited edition fabrics and styles, and even has some of Vivien's own vintage collection for sale. As well as fabulous frocks and separates, the shop also carries a wide range of hair-flowers, jewellery, shoes, handbags and more, to help you complete your transformation into a real vintage starlet. Our friendly shop girls are always on hand to offer help and advice on everything from styling to accessorising. Do make sure you drop by next time you're in town!

294 Holloway Road, London N7 6NJ
Tel: 020 7609 8754

17/09/2026

Our shop may not be there anymore but all your favourite styles are only a click away.
Our website is more exciting than ever. It is packed full of beautiful styles to turn heads wherever you go!
Pinup shapes to show off your curves.

17/09/2026

Where is my Sombrero dress?
Shes back for the last time.
I’ve been really good this year using all the fabulous fabrics I have tucked away.
This print is back for the last time. Part of our Pink Label range printed on organic cotton this exclusive print won’t be back.
The Runaround Sue is perfect for just that, running around.
Day into night transition is easy by just adding a few accessories.
Summer to winter is easy. Add a sweater underneath or a cardigan on top. She’ll be fabulous all year round.
Did I mention she has pockets?paris

16/09/2026

Runaround Sue is back.
The perfect stylish day dress.
Perfect for warm weather or pop a sweater under or over her for cooler days. She has cap sleeves, a nipped in waist. A line skirt with flattering pleats across the stomach and of course pockets. The pockets are piped for that extra touch of luxury.
Styled beautifully here by the wonderful j. sweetapple
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15/09/2026

Up to 50% Off.
Fun outfits for Halloween lovers.
Plus many more fabulous bargains in our Sale.
Grab them while you can as this clearance is the end of the line. They won’t be back.
Sin 92
retro

14/09/2026

That perfect outfit.
Chic and stylish.
Perfect for Polo, a wedding or just a stroll along the beach.
The b***d bodice gives full support and a nipped in waist.
The full circle of fabric in the skirt moves beautifully as you walk.
New look elegance in a Vintage style.
Made in London from 100% cotton. Available in many prints and plain colours. Even satin for the bride to be.

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12/09/2026

All the fun of the fair!
Beutiful days out can always be improved with a beautiful outfit.
Fairgrounds always remind me of when I was a kid. There wasn’t many rides I would go on. There was always plenty of Teddy boys to push you around in the waltzer!
What was your favourite ride?

12/09/2026

Up to 50% off!
Our sale is full of wonderful bargains. Grab one today.
It couldn’t be easier as you can search by your size.

11/09/2026

The great Aisha Khan. She knows where to come when she needs something special.

Address

London

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