Smiley

Smiley The Smiley Company 💛

The home of all things Smiley, SmileyWorld, S.W.Smiley and Mini Smiley.

Smiley is the original collaborator brand, our defiantly optimistic energy has inspired generations for over 50 years. The enduring positive impact of the most universally recognizable symbol in the world, represented freedom in the 1970s, defined music subcultures in the 80s and 90s and, in the 2000s, alongside our growing fashion and art status, became a vanguard of the digital revolution with t

he creation of the emoticons – a new visual form of communication. Turning 50 in 2022, Smiley is leading the way once again with the launch of a first-of-its-kind ­campaign Future Positive, working with brands across the globe to tackle worldwide social and climate injustice through sustainable and transparently-produced products.

07/08/2026

Let your confidence bloom 💛

Packed with personality ✨New backpack? Check.Matching pencil case? Check.Ready for whatever the school year brings? Abso...
06/08/2026

Packed with personality ✨

New backpack? Check.
Matching pencil case? Check.
Ready for whatever the school year brings? Absolutely.

See the Paso | SmileyWorld collection here: https://smileyworld.com/

03/08/2026

Everything they need for a bright new beginning 💛
fashion | SmileyWorld back-to-school essentials, made for little learners with big personalities.

At the heart of the rave movement, Smiley evolved from a simple graphic into a global symbol of positivity, uniting comm...
31/07/2026

At the heart of the rave movement, Smiley evolved from a simple graphic into a global symbol of positivity, uniting communities through music, self-expression, and joy.

Photo creds: Dave Swindells Olivier Degorce

30/07/2026

Part 2: Goldie on expression, independence and illumination.

For , art begins with a simple act: channeling what’s in the mind and heart directly onto the canvas.

Reflecting on a career shaped by constant reinvention, he speaks to the importance of independence and empowerment in the creative process.

In a world of endless copy-and-paste content, he champions a return to authenticity: creating with intention and making work that leaves a lasting impression.

For Goldie, originality means embracing who you are and allowing your creativity to evolve with you.

Explore Goldie’s new art website via the link in bio.



Director -
Creative Director -

29/07/2026

Summer of Smiles #1 - Euro Summer Edition

As rave culture exploded, Smiley became its heartbeat across flyers, fashion, dance floors, and the global youth movemen...
22/07/2026

As rave culture exploded, Smiley became its heartbeat across flyers, fashion, dance floors, and the global youth movement that rejected darkness and demanded joy.

Photo creds: HYPEBEAST Dave Swindells

21/07/2026

Part 1: Goldie on creativity, identity and reflection.

For pioneering British producer, DJ and visual artist Goldie, creativity has always been a constant.

Across a career spanning more than four decades, music and art have existed side by side. Whilst music took centre stage, visual art remained a vital outlet for Goldie, a space to explore identity and process experiences.

Now, Goldie is returning to the canvas and embracing a new chapter in his artistic journey.

His latest works invite viewers to look beyond the artwork itself and consider their own reflection, identity, and sense of self.

Coinciding with this next chapter, Goldie has launched a new website dedicated to his practice. GoldieInk coming soon.



Director - Dan Cadan

16/07/2026

Longer days, brighter smiles and a new school year just around the corner.

Wherever this summer takes you, get ready to head back your way.

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