Smiley

Smiley The Smiley Company 💛

The home of all things Smiley, SmileyWorld, S.W.Smiley and Mini Smiley.

Smiley is the original collaborator brand, our defiantly optimistic energy has inspired generations for over 50 years. The enduring positive impact of the most universally recognizable symbol in the world, represented freedom in the 1970s, defined music subcultures in the 80s and 90s and, in the 2000s, alongside our growing fashion and art status, became a vanguard of the digital revolution with t

he creation of the emoticons – a new visual form of communication. Turning 50 in 2022, Smiley is leading the way once again with the launch of a first-of-its-kind ­campaign Future Positive, working with brands across the globe to tackle worldwide social and climate injustice through sustainable and transparently-produced products.

Some of the most powerful statements are the ones you carry with you. ❤️From gallery runs to weekend escapes, the / Smi...
15/06/2026

Some of the most powerful statements are the ones you carry with you. ❤️

From gallery runs to weekend escapes, the / Smiley® / (RED) tote is built for life on the move. Every purchase supports (RED)'s efforts to deliver life-saving health programs in communities most in need.

Shop the collection here: https://smiley.com/collections/a-smiley%C2%AE-shared-collection

Your order just got a little more (RED). 🔴A (RED) Strawberry Latte and a (RED) Vanilla Fondant Shortbread Cookie are ava...
12/06/2026

Your order just got a little more (RED). 🔴

A (RED) Strawberry Latte and a (RED) Vanilla Fondant Shortbread Cookie are available now at Smiley Coffee New York this June.

Every purchase supports (RED)'s efforts to fight HIV/AIDS and strengthen healthcare systems worldwide.

The most meaningful thing in your living room?Introducing the (SMILEY®)ᴿᴱᴰ .studio collection.Jacquard-woven wool blanke...
11/06/2026

The most meaningful thing in your living room?

Introducing the (SMILEY®)ᴿᴱᴰ .studio collection.

Jacquard-woven wool blankets and matching cushion covers in Pink Red, Burgundy Red and White Red each one reversible, each one crafted from 100% New Zealand wool.

With every purchase, 10% supports (RED)'s efforts to fight HIV/AIDS and strengthen healthcare systems worldwide. Shop the collection here: https://smiley.com/collections/a-smiley%C2%AE-shared-collection

09/06/2026

New York, we're turning (RED).

To celebrate the launch of A Smiley Sha(RED), Smiley Coffee New York will be serving limited-edition treats this June.

Every order supports (RED)'s efforts to deliver life-saving health programs in communities most in need.

(Smiley®)ᴿᴱᴰ products are available now on our website: https://smiley.com/collections/a-smiley%C2%AE-shared-collection

World Cup fever starts here.MarketStudios | Smiley International Flags Soccer Jersey.Drops 8th June, 10AM PST on markets...
07/06/2026

World Cup fever starts here.

MarketStudios | Smiley International Flags Soccer Jersey.

Drops 8th June, 10AM PST on marketstudios.com.

05/06/2026
03/06/2026

Stickering all summer long ✨

Vexyls | SmileyWorld - Garden of Joy

📹 Pixyls

Covered in good intentions.The Smiley x DSQUARED2 collaboration. Available to shop online at Dsquared2.com and select...
03/06/2026

Covered in good intentions.

The Smiley x DSQUARED2 collaboration. Available to shop online at Dsquared2.com and select stores worldwide.

Photography by

For the endless beach days.H&M | Smiley.
29/05/2026

For the endless beach days.

H&M | Smiley.

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